<?xml version="1.0" encoding="utf-8"?>
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  <title>Rock/Creek Chronicle</title>
  <link rel="alternate" type="text/html" href="http://rockcreekblog.com/" />
  <modified>2008-07-03T19:23:28Z</modified>
  <tagline>The Rock Creek Chronicle is the informational counterpart to RockCreek.com, your online source for camping, hiking, climbing, paddling, and travel. We provide an impressive collection of outdoor gear and apparel selected by experts from high-quality vendors such as Chaco, Montrail, Patagonia, Arc&apos;Teryx, Marmot, and Salomon. At RockCreek.com, our goal is to get you on the water, trail, or rock comfortably and safely.</tagline>
  <id>tag:,2008:/472</id>
  <generator url="http://www.movabletype.org/" version="4.12">Movable Type</generator>
  <copyright>Copyright (c) 2008, bradmcallister</copyright>

  <entry>
    <title>Find Your Natural Stride with Vibram Five Fingers </title>
    <link rel="alternate" type="text/html" href="http://rockcreekblog.com/archives/find_your_natural_stride_with_vibram_five_fingers_.html" />
    <modified>2008-07-03T19:23:28Z</modified>
    <issued>2008-07-03T13:54:24-05:00</issued>
    <id>tag:,2008:/472.72221</id>
    <created>2008-07-03T17:54:24Z</created>
    <summary type="text/plain">Rediscover what your toes are for. Named one of 2007&apos;s best inventions by Time Magazine, Vibram&apos;s Five Fingers are sweeping the footwear world. Vibram&apos;s Barefoot technology comes from the age old idea that walking or running barefoot puts you in...</summary>
    <author>
      <name>bradmcallister</name>
      
      <email>brad@rockcreek.com</email>
    </author>
    <dc:subject>Products &amp; Reviews</dc:subject>
    <content type="text/html" mode="escaped" xml:lang="en" xml:base="http://rockcreekblog.com/">
      <![CDATA[<p><a href="http://www.flickr.com/photos/rockcreek/2631043379/" title="Vibram 5 fingers pic by Rock/Creek, on Flickr"><img src="http://farm4.static.flickr.com/3018/2631043379_49608cc39d_m.jpg" width="240" height="179" alt="Vibram 5 fingers pic" align=left border=0 hspace=7 /></a>Rediscover what your toes are for.  Named one of 2007's best inventions by Time Magazine, Vibram's Five Fingers are sweeping the footwear world.  Vibram's Barefoot technology comes from the age old idea that walking or running barefoot puts you in touch with the natural movement of your feet, legs and entire body, creating a better posture and, for some people, a connection to the earth and energies within.  These help to enhance your grip on surf boards, in yoga positions, Pose Method running, fitness training, boating, travel and many other activities.<br />
<br><br />
The five fingers are available in three styles, specialized for your favorite activity, and in multiple colors. Dip your toes into the future at <a href="http://www.rockcreek.com/products/vendors/vendor253.asp">Rock/Creek's Vibram Five Fingers shop online</a>.<br />
<BR><strong>Read what the online community is saying about Vibram Five Fingers</strong><BR><br />
<a href="http://www.snewsnet.com/cgi-bin/snews/04860.html">SNEWS article </a>about the barefoot running revolution<BR><br />
<a href="http://pumped2run.blogspot.com/2007/09/barefoot-running.html">Ultrarunner Tim Larson</a> goes barefoot in his blog<BR><br />
<a href="http://www.marathonandbeyond.com/choices/clift.htm">Marathon and Beyond Magazine article</a> about the benefits of going the barefoot route.<br />
<a href="http://www.flickr.com/photos/rockcreek/2631879834/" title="Vibram best logo by Rock/Creek, on Flickr"><img src="http://farm4.static.flickr.com/3263/2631879834_7466d159bf_o.gif" width="150" height="150" alt="Vibram best logo" align = right border=0 /></a><br />
<a href="http://www.flickr.com/photos/rockcreek/2631863676/" title="FF Sole Callouts by Rock/Creek, on Flickr"><img src="http://farm4.static.flickr.com/3274/2631863676_a95ea86c52.jpg" width="323" height="500" alt="FF Sole Callouts" border =0 /></a><br />
  </p>]]>
      
    </content>
  </entry>

  <entry>
    <title>Rock/Creek&apos;s Inaugural 3 Stage Race a Success</title>
    <link rel="alternate" type="text/html" href="http://rockcreekblog.com/archives/rockcreeks_inaugural_3_stage_race_a_success.html" />
    <modified>2008-06-30T20:57:19Z</modified>
    <issued>2008-06-30T10:08:44-05:00</issued>
    <id>tag:,2008:/472.72063</id>
    <created>2008-06-30T14:08:44Z</created>
    <summary type="text/plain">After three intense days and 60 miles of epic mountain trails, the bumps and bruises were all put behind and the joys and memories recounted. Cool temperatures and the occasional rain surprised runners from all over the country as they...</summary>
    <author>
      <name>bradmcallister</name>
      
      <email>brad@rockcreek.com</email>
    </author>
    
    <content type="text/html" mode="escaped" xml:lang="en" xml:base="http://rockcreekblog.com/">
      <![CDATA[<p><a href="http://www.flickr.com/photos/rockcreek/2607649480/" title="Racers at the Start, on Flickr"><img src="http://farm4.static.flickr.com/3038/2607649480_a766eb1433_m.jpg" width="240" height="160" alt="IMG_0727" align=left hspace=7 border="0" /></a>After three intense days and 60 miles of epic mountain trails, the bumps and bruises were all put behind and the joys and memories recounted.  Cool temperatures and the occasional rain surprised runners from all over the country as they navigated a variety of trails that included some of the Southeast's roughest single-track.  Overall it was a blessed weekend with few injuries and everyone left excited for next year's follow up event.</p>

<p>Rock/Creek Race Team member and The Boonies board member <a href="http://www.rockcreek.com/raceteam/#sims">Matt Sims</a> held onto his 20 minute advantage going into the third stage to take home the overall victory with a 3 day combined time of  8:35:03.  Fellow Rock/Creek Team member <a href="http://www.rockcreek.com/raceteam/#jaclyn">Jaclyn Greenhill</a> was the first female overall winner with combined time of  9:10:01.  </p>

<p>Sal Coll finished as first place master's male finisher with a cumulative time of 9:10:42 for the three days. JoAnna Crooks was the female master's winner with a cumulative time of 12:28:12. </p>

<p>Racers spanned generational boundaries and proved that anyone can complete long distance runs.  18-year old John Wiygul, a Chattanoogan resident, was the youngest finisher and second male overall for the three days in 9:05:23..  At 68 years-young, Randal Whorton, of Westminster, CO, was the oldest individual to complete all three stages. </p>

<p>Chattanoogan.com has posted great recaps of each day.  They can be found by following the links below:<br />
<a href="http://www.chattanoogan.com/articles/article_130164.asp">Stage 1: Lookout Mountain</a><br />
<a href="http://www.chattanoogan.com/articles/article_130208.asp">Stage 2: Raccoon Mountain</a><br />
<a href="http://www.chattanoogan.com/articles/article_130255.asp">Stage 3: Signal Mountain</a></p>

<p><a href="http://www.flickr.com/photos/rockcreek/2606505086/" title="Official Race Shirt by Rock/Creek, on Flickr"><img src="http://farm4.static.flickr.com/3244/2606505086_4e88b309ae_m.jpg" width="240" height="160" alt="IMG_0711" align=right hspace=7 border="0" /></a>The 2008 Stage Race was the first official running of the event after a year of "underground" status proved it to be an event well worth repeating. It was also the first multistage trail race in the Southeast. The historic event could not have been possible without the support of its many sponsors. Rock/Creek would like to thank The Boonies, Greenlife, the Lula Lake Land Trust, Salomon, Hammer Nutrition,  Mountain Hardwear, SmartWool, Covenant College and the numerous local volunteers who made the dream a possibility.<br />
 <br />
Last weekend's stage race was the 3rd event in the 7 event Rock/Creek Trail Series.  <a href="http://www.rockcreek.com/trailseries/">Information about the trail running race series can be found at www.rockcreek.com/trailseries</a>.</p>]]>
      
    </content>
  </entry>

  <entry>
    <title>KEEN Offsets Travel for Grassroots Outdoor Alliance Early Show</title>
    <link rel="alternate" type="text/html" href="http://rockcreekblog.com/archives/keen_offsets_travel_for_grassroots_outdoor_alliance_early_show.html" />
    <modified>2008-06-27T14:38:24Z</modified>
    <issued>2008-06-27T10:35:56-05:00</issued>
    <id>tag:,2008:/472.72059</id>
    <created>2008-06-27T14:35:56Z</created>
    <summary type="text/plain">ASHEVILLE, NC- The Grassroots Outdoor Alliance, KEEN Footwear, and Native Energy are proud to announce that travel for Grassroots retail members, totaling 100 buyers, will be offset by Native Energy for this year&apos;s Grassroots Early Show, which was held June...</summary>
    <author>
      <name>Mark McKnight</name>
      <url>http://www.rockcreek.com/?ref=x_cgb_author</url>
      <email>mark@rockcreek.com</email>
    </author>
    
    <content type="text/html" mode="escaped" xml:lang="en" xml:base="http://rockcreekblog.com/">
      <![CDATA[<p>ASHEVILLE, NC- The Grassroots Outdoor Alliance, <a href="http://www.rockcreek.com/keen-footwear/">KEEN Footwear</a>, and Native<br />
Energy are proud to announce that travel for Grassroots retail members, totaling 100<br />
buyers, will be offset by Native Energy for this year's Grassroots Early Show, which was<br />
held June 16th-19th at Snowbird Ski & Summer Resort, Snowbird, Utah.<br />
Grassroots Outdoor Alliance is a group of independent outdoor shops dedicated to the<br />
sustainability of specialty outdoor retail and the quality of the outdoor enthusiast's<br />
experience. Each year, Grassroots hosts a unique Early Buying Show, a preview of Top<br />
Brands in the industry. As a group of independent retailers, Grassroots has committed to<br />
offsetting the travel of its buyers and KEEN as the newest partner to the group stepped up<br />
to cover the cost.</p>

<p>Keen, a vendor member of the Grassroots Outdoor Alliance, made the $1200 investment<br />
to Native Energy on behalf of Grassroots in an effort to make the Early Show a more<br />
sustainable event. KEEN and the Grassroots Outdoor Alliance acknowledge that<br />
offsetting travel is not a total solution, and strive each year towards making the Early<br />
Show a more sustainable event.</p>

<p>Native Energy is known for its transparency, and the entire offset purchase amount will<br />
go toward a Native Energy project called "Farmer-owned Distributed Wind Turbines."<br />
This project was chosen because it benefits independent farmers who have been working<br />
family-owned, heritage farmlands for multiple generations. To read about the details of<br />
this project, visit: http://www.nativeenergy.com/projects.html</p>

<p>Native Energy was also selected because of the depth of resources it offers to businesses<br />
of all sizes. The Grassroots Outdoor Alliance and KEEN are actively encouraging the<br />
membership to incorporate other sustainability services from Native Energy into their<br />
retail businesses as well as communities and events, as the organization takes collective<br />
steps toward educating its membership about sustainable business practices. The Early<br />
Show will include an educational overview on Native Energy for its membership to<br />
facilitate this connection.</p>

<p>Grassroots chose to host the event at Snowbird Ski & Summer Resort in Snowbird, Utah<br />
once again this year and has committed to the location into 2011. Snowbird is known for<br />
its sustainability efforts, and was honored by the National Ski Areas Association (NSAA)<br />
in 2007 with its prestigious Golden Eagle Award for Overall Environmental Excellence.<br />
What's more, this spring Snowbird was also honored with the Environmental Protection<br />
Agency's Environmental Achievement Award and the State of Utah's 2007 Earth Day<br />
Award. To read more about Snowbird's environmental platform, click here<br />
http://www.snowbird.com/environment/index.html</p>

<p>About KEEN Corporate Social Responsibility</p>

<p>Corporate Social Responsibility (CSR) at KEEN encompasses a broad range of activities<br />
from community partnerships, operational and product-related sustainability initiatives, to<br />
managing the expectations of the KEEN Workplace Code of Conduct. The KEEN vision<br />
is to be an outdoor brand that delivers industry-changing, high-quality products for all<br />
outdoor enthusiasts, and to demonstrate integrity and leadership, especially on social and<br />
environmental commitments, while promoting a more inclusive outdoors community.<br />
KEEN is a young company, founded in 2003; its employees are committed to making<br />
CSR integral to the brand, and to being transparent with its customers and stakeholders<br />
along the way. To read more about KEEN and their environmental initiatives, click here<br />
http://www.keenfootwear.com/about.aspx</p>

<p>About Grassroots Outdoors Alliance</p>

<p>The Grassroots Outdoor Alliance is a group of independent outdoor shops dedicated to<br />
the sustainability of specialty outdoor retail, and the quality of the outdoor enthusiast's<br />
experience. We stand together to help facilitate a market for performance-oriented,<br />
revolutionary products, create a unified marketing presence for high quality, local<br />
outdoor specialists, and help protect and sustain the quality and access to the environment<br />
on a local, national and global level.</p>

<p>For additional information, please visit: http://www.grassrootsoutdoors.com</p>]]>
      
    </content>
  </entry>

  <entry>
    <title>Scenic City Trail Marathon Video</title>
    <link rel="alternate" type="text/html" href="http://rockcreekblog.com/archives/scenic_city_trail_marathon_video.html" />
    <modified>2008-06-26T15:22:19Z</modified>
    <issued>2008-06-26T11:18:33-05:00</issued>
    <id>tag:,2008:/472.71981</id>
    <created>2008-06-26T15:18:33Z</created>
    <summary type="text/plain">Our friend Jon over at iMultisport has just posted the Scenic City Trail Marathon video on YouTube. I know some of you had trouble viewing the other videos, so I thought I&apos;d share this one. For results, photos, and more...</summary>
    <author>
      <name>Mark McKnight</name>
      <url>http://www.rockcreek.com/?ref=x_cgb_author</url>
      <email>mark@rockcreek.com</email>
    </author>
    <dc:subject>Events &amp; Races</dc:subject>
    <content type="text/html" mode="escaped" xml:lang="en" xml:base="http://rockcreekblog.com/">
      <![CDATA[<p>Our friend Jon over at <a href="http://www.imultisport.com/">iMultisport</a> has just posted the Scenic City Trail Marathon video on YouTube. I know some of you had trouble viewing the other videos, so I thought I'd share this one.</p>

<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/NP_zWI7fCpk&hl=en"></param><embed src="http://www.youtube.com/v/NP_zWI7fCpk&hl=en" type="application/x-shockwave-flash" width="425" height="344"></embed></object></p>

<p><a href="http://www.rockcreek.com/trailmarathon/">For results, photos, and more information on the Scenic City Trail Marathon, visit rockcreek.com/trailmarathon/</a></p>]]>
      
    </content>
  </entry>

  <entry>
    <title>Rock/Creek Raises Money for Access with Chaco Z/2&apos;s &amp; Marmot Driclime Jackets</title>
    <link rel="alternate" type="text/html" href="http://rockcreekblog.com/archives/rockcreek_raises_money_for_access_with_chaco_z2s_marmot_driclime_jackets.html" />
    <modified>2008-06-27T13:56:13Z</modified>
    <issued>2008-06-25T16:07:36-05:00</issued>
    <id>tag:,2008:/472.71883</id>
    <created>2008-06-25T20:07:36Z</created>
    <summary type="text/plain">Building on three previously successful campaigns, Rock/Creek and Chaco will donate $20 to Southeastern climbing access for every pair of Limited Edition Chaco Z/2 sandals sold at any Rock/Creek store or online at www.rockcreek.com. &quot;I&apos;ve never worked with a retailer...</summary>
    <author>
      <name>Mark McKnight</name>
      <url>http://www.rockcreek.com/?ref=x_cgb_author</url>
      <email>mark@rockcreek.com</email>
    </author>
    <dc:subject>Announcements</dc:subject>
    <content type="text/html" mode="escaped" xml:lang="en" xml:base="http://rockcreekblog.com/">
      <![CDATA[<p><a href="http://www.rockcreek.com/chacos/limited-edition.asp" title="Special Edition Triple Crown Chaco Men's Sandal"><img src="http://www.rockcreek.com/images_products/item13175.jpg" alt="Special Edition Triple Crown Chaco Mens Sandals" class=article border=0 align=left hspace="7" /></a>Building on three previously successful campaigns, Rock/Creek and Chaco will donate $20 to Southeastern climbing access for every pair of Limited Edition Chaco Z/2 sandals sold at any Rock/Creek store or online at www.rockcreek.com.</p>

<p>"I've never worked with a retailer more focused on the conservation and preservation of natural space. Rather than talk about what needs to be done, Rock/Creek puts their money where their mouth is and accomplishes amazing things," said Brian Scranton, Director of Marketing for Chaco Footwear. To date, the sandal purchase program has raised over $20,000 for climbing access, including a $10,000 donation to the Southeastern Climbers Coalition (SCC) in 2007. The 2007 campaign was unexpectedly successful; ultimately three different versions of the sandal were released to meet demand. This year, Rock/Creek and Chaco hope to better last year's unprecedented success. The generated proceeds will again be donated directly the the SCC's efforts to protect climbing access in the southeast.</p>

<p><a href="http://www.rockcreek.com/chacos/limited-edition.asp" title="Special Edition Triple Crown Chaco Womens Sandals"><img src="http://www.rockcreek.com/images_products/item13163.jpg" alt="Special Edition Triple Crown Chaco Women's Sandal" class=article border=0 align=right hspace="7" /></a>The initial 2004 campaign raised $3,000 toward the purchase of Laurel Knob, a multi-pitch granite dome in North Carolina. Proceeds from 2005, a total of $8,000, went to closing the note on the Boat Rock bouldering area. Located within Atlanta city limits, Boat Rock provides daily recreational activity for many of Atlanta's urban residents. The area was threatened by development until the SCC purchase was made possible by concerned climbers along with corporate sponsors like Rock/Creek and Chaco.</p>

<p>This year's Chacos are available in two colors: Espresso for men and Blue Ridge for women. They have gone on sale and are currently in stock at Rock/Creek locations in Chattanooga and online at <a href="http://www.rockcreek.com/chacos/limited-edition.asp">http://www.rockcreek.com/chacos/limited-edition.asp</a></p>

<p>Rock/Creek and Chaco have a long history of cooperative support for outdoor recreation and conservation. In April, Rock/Creek was approached by Chaco and the Arbor Day Foundation to run a special tree planting campaign. During National Arbor Day weekend, a tree was donated for every pair of Chaco sandals purchased at Rock/Creek. Over 300 trees were planted through Rock/Creek. The promotion, dubbed "Buy One, Get One Tree," ultimately supported the planting of over 800 trees.</p>

<p><a href="http://www.rockcreek.com/products/listing/item13370.asp" title="Special Edition Triple Crown Marmot Men's Windshirt"><img src="http://www.rockcreek.com/images_products/item13370.jpg" alt="Special Edition Triple Crown Marmot Mens Windshirt" class=article border=0 align=left hspace="7" /></a>This year, Rock/Creek will expand their Triple Crown program to include a Marmot jacket with proceeds benefiting the Triple Crown. The jacket, Marmot's popular DriClime Windshirt, will be embroidered on the sleeve with the Triple Crown Bouldering Series logo and will be offered online at a special price. Like the special edition Chaco Z/2 sandals, a portion of the proceeds will be donated to the Southeastern Climbers Coalition.</p>

<p>"At the 2007 Triple Crown Bouldering series we offered these jackets to the judges and raffled off a handful" said Chad Wykle, co-founder of the Triple Crown Bouldering series, former Rock/Creek employee, and current Chaco regional rep. <a href="http://www.rockcreek.com/products/listing/item13371.asp" title="Special Edition Triple Crown Marmot Women's Windshirt"><img src="http://www.rockcreek.com/images_products/item13371.jpg" alt="Special Edition Triple Crown Marmot Women's Windshirt" class=article border=0 align=right hspace="7" /></a>"They were immensely popular and many people came up to me after the event asking where they could get one. We figured this was reason enough to test the waters and offer the product to Rock/Creek's loyal customers and create revenue for climbing access"</p>

<p>Only 65 of the jackets are available and in-stock at Rock/Creek's Chattanooga stores. They can be purchased online at <a href="http://www.rockcreek.com/marmot/driclime-windshirt.asp">http://www.rockcreek.com/marmot/driclime-windshirt.asp</a>. The jacket will be available in four colors; lead/flint or stellar blue/tempest for men and black or blue sky/celestial for women. </p>

<p><br />
<em>About the Triple Crown Bouldering Series:</p>

<p>The Triple Crown Bouldering Series consists of events on the first weekend of October, November, and December. The series begins at Hound Ears in Boone, North Carolina. In November, the series will move to Horse Pens 40 in Steele Alabama. The finale will take place at Stone Fort (formally Little Rock City), Chattanooga, TN. More information about the series can be found at <a href="http://www.triplecrownbouldering.org/">http://www.triplecrownbouldering.org/</a></p>

<p>About Rock/Creek:</p>

<p>Rock/Creek, member of the Grassroots Outdoor Alliance, is an independent specialty outdoor retailer with over two decades of experience in the Southeast. Along with its online shops, RockCreek.com and ClimbingGear.com, Rock/Creek provides quality outdoor clothing and gear for a host of activities including kayaking, rock climbing, camping, hiking, trail running, and adventure racing. Rock/Creek is committed to making a positive impact on the environment. For this reason, it uses outdoor retail as a platform to encourage outdoor recreation and environmental stewardship and to improve public access to the backcountry. Rock/Creek supports worthy nonprofits such as the Southeastern Climbers' Coalition and the Wilderness Trail Running Association.</em></p>

<p><a href="http://rockcreekblog.com/archives/rockcreek_and_keen_donate_4000_for_city_of_chattanooga_kayak_purchases_after_fire.html" title="Rock/Creek and Keen Donate $4,000 for City of Chattanooga Kayak Purchases after Fire"><u>Rock/Creek and Keen Donate $4,000 for City of Chattanooga Kayak Purchases after Fire</u></a><br />
<a href="http://rockcreekblog.com/archives/rockcreek_patagonia_announce_3100_grant_for_lula_lake_land_trust.html" title="Rock/Creek and Patagonia Announce $3100 Grant for Lula Lake Land Trust"><u>Rock/Creek and Patagonia announce $3100 Grant for LuLa Lake Land Trust</u></a><br />
<a href="http://rockcreekblog.com/archives/3300_raised_for_the_boonies_at_2nd_annual_scenic_city_trail_marathon_presented_by_rockcreek_vasque.html" title=$3300 Raised for the Boonies at 2nd Annual Scenic City Trail Marathon Presented By Rock/Creek and Vasque.html"><u>$3300 Raised for the Boonies at 2nd Annual Scenic City Marathon Presented By Rock/Creek and Vasque</u></a><br />
<a href="http://rockcreekblog.com/archives/join_rockcreek_and_the_ahs_for_national_trails_day_june_7_2008.html" title="Join Rock/Creek And The AHS for National Trails Day June 7 2008"><u>Join Rock/Creek And The AHS for National Trails Day June 7 2008</u></a><br />
<a href="http://rockcreekblog.com/archives/20000_raised_for_access_at_2007_triple_crown.html" title="$20,000 Raised For Access At 2007 Triple Crown Bouldering Series"><u>$20,000 Raised For Access At 2007 Triple Crown Bouldering Series</u></a><br />
<a href="http://rockcreekblog.com/archives/rockcreek_local_outdoor_enthusiasts_improve_sunset_park.html" title="Rock/Creek and Local Outdoor Enthusiasts Improve Sunset Park"><u>Rock/Creek and Local Outdoor Enthusiasts Improve Sunset Park</u></a><br />
<a href="http://rockcreekblog.com/archives/4000_raised_at_rockcreek_stumpjump.html" title="$4000 Raised At Rock/Creek Stump Jump"><u>$4000 Raised At Rock/Creek Stump Jump</u></a><br />
<a href="http://rockcreekblog.com/archives/recycle_your_old_rope.html" title="Recycle Your Old Rope"><u>Recycle Your Old Rope</u></a></p>]]>
      
    </content>
  </entry>

  <entry>
    <title>Staff Profile: Will Cornett, Store Manager</title>
    <link rel="alternate" type="text/html" href="http://rockcreekblog.com/archives/staff_profile_will_cornett_store_manager.html" />
    <modified>2008-06-16T19:16:40Z</modified>
    <issued>2008-06-20T08:35:58-05:00</issued>
    <id>tag:,2008:/472.71396</id>
    <created>2008-06-20T12:35:58Z</created>
    <summary type="text/plain">Staff profile featuring Will Cornett, store manager at Rock/Creek and avid backpacker, hiker, climber, and all-around outdoors enthusiast.</summary>
    <author>
      <name>Mark McKnight</name>
      <url>http://www.rockcreek.com/?ref=x_cgb_author</url>
      <email>mark@rockcreek.com</email>
    </author>
    <dc:subject>Staff Profiles</dc:subject>
    <content type="text/html" mode="escaped" xml:lang="en" xml:base="http://rockcreekblog.com/">
      <![CDATA[<p><P><STRONG><EM>Position:</EM></STRONG> Store Manager<BR>
<STRONG><EM>Age:</EM></STRONG> 27<BR>
<STRONG><EM>Home town:</EM></STRONG>&nbsp; Pikeville, TN.</P><A title="Will Cornett hiking near Siler's Bald by Rock/Creek, on Flickr" href="http://www.flickr.com/photos/rockcreek/2317028622/"><IMG class=article height=180 alt="Will Cornett hiking near Siler's Bald" src="http://farm3.static.flickr.com/2233/2317028622_dab3764d9f_m.jpg" width=240 align=right border=0 hspace=7></A> 
<P><STRONG><EM>What do you consider your favorite outdoor activities, and what got you started?<BR>
</EM></STRONG>My passion for the outdoors started out with my dad who is a hunting and fishing kind of guy.&nbsp; I went along with him as a kid and found that I was more interested with the hike then the actual activity.&nbsp; One evening, while I was flipping through one of his magazines, I came across a small backpack and I thought to myself that I must have one.&nbsp; For Christmas that year I got my first external frame backpack and have been passionate about trekking through the forest ever since.&nbsp;&nbsp; <BR><BR>
I have been working for Rock/Creek for the past 4 years and have enjoyed getting to know some really awesome people.&nbsp;&nbsp; For the most part Rock/Creek got me into climbing, which has since become one of my passions.&nbsp;&nbsp; I enjoy all disciplines of climbing and&nbsp; in the past two years I have begun to get into mountaineering. </P>
<P><EM><STRONG>Top three moments:<BR>
</STRONG></EM>Almost getting hit by lighting and enduring quarter size hail on Gregory Bald in the Smokies.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <BR>
Oozing across a horrendously steep and very loose scree field on a Colorado fourteen&#8217;er.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <BR>
Making my first run out lead at Joshua tree.</P>
<P><EM><STRONG>Favorite place you have ever been? Why:&nbsp; </STRONG></EM>Because of the scenery, big climbs, and the great wilderness setting, I must say that Cirque of the Towers in the Wind River Range, WY is my favorite place I have ever been.</P>
<P><STRONG><EM>What drives you to get outside:&nbsp; </EM></STRONG>I get outside because I enjoy the freezing nights and thawing mornings.&nbsp; The easy clips, hard hikes, and the dirt, leaf chalky smell of my climbing gear all give me a sense of freedom.&nbsp; <BR>
<FONT size=4><STRONG><BR>
&#8220;I love getting into the &#8220;zone&#8221; where my body is working and my mind is relaxing.&#8221;</STRONG></FONT>&nbsp; </P>
<P><EM><STRONG>Other interests:&nbsp; </STRONG></EM>Biking, music, reading and relaxing.</P>
<P><STRONG><EM>Best or favorite product you use that Rock/Creek carries:&nbsp; </EM></STRONG><A class="" href="http://www.rockcreek.com/products/vendors/vendor254.asp" name="Shop for Eagle Nest Hammocks at Rockcreek.com">My Eagles Nest hammock</A>.<BR>
</P></p>
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    </content>
  </entry>

  <entry>
    <title>Introducing Lowe Alpine Packs</title>
    <link rel="alternate" type="text/html" href="http://rockcreekblog.com/archives/introducing_lowe_alpine_packs.html" />
    <modified>2008-06-18T22:16:27Z</modified>
    <issued>2008-06-18T18:15:29-05:00</issued>
    <id>tag:,2008:/472.71608</id>
    <created>2008-06-18T22:15:29Z</created>
    <summary type="text/plain">Rock/Creek&apos;s online merchandiser, Meesh Smith, talks about a new product line for us, Lowe Alpine. She points out a few of the pioneering innovations from Lowe and mentions a great free gift currently available with Lowe Alpine packs: Rock/Creek recently...</summary>
    <author>
      <name>Mark McKnight</name>
      <url>http://www.rockcreek.com/?ref=x_cgb_author</url>
      <email>mark@rockcreek.com</email>
    </author>
    <dc:subject>Products &amp; Reviews</dc:subject>
    <content type="text/html" mode="escaped" xml:lang="en" xml:base="http://rockcreekblog.com/">
      <![CDATA[<p><em>Rock/Creek's online merchandiser, Meesh Smith, talks about a new product line for us, Lowe Alpine. She points out a few of the pioneering innovations from Lowe and mentions a great free gift currently available with Lowe Alpine packs:</em></p>

<p><a href="http://www.rockcreek.com/products/listing/item12787.asp"><img src="http://www.rockcreek.com/images_products/item12787.jpg" border="0" hspace="7" align="left"></a>Rock/Creek recently decided to bring into our store, the well established and respected Lowe Alpine backpacks. Lowe Alpine has been around as a company since 1967, and started in the Colorado-based shed of well acclaimed climber/mountaineer Greg Lowe. Through innovative, internal frame design ideas that stemmed from Greg and his two brother's experiences, Lowe Alpine packs quickly became an international necessity. Compression straps, stabilizers, plastic buckles and length-adjustable backs are all now considered industry standards, but were first introduced by Lowe Alpine. </p>

<p>With tons of different packs to choose from, the Lowe Alpine line-up consists of day packs that provide ventilation and have padded hipbelts, to high capacity packs that can offer unique fabrics for waterproofness and incredible durability. </p>

<p>One of the top favorite packs is the classic <a href="http://www.rockcreek.com/products/listing/item12787.asp">Contour 60+10 Hyperlite backpack</a>. Made with the minimalist design in mind, the Contour is sleek, holds 4300 cu. in. and weighs a mere 1 lb. 11 oz! With plenty of organizational options and a back panel that provides you with plenty of support and comfort while hauling heavy loads over multiple days, the Contour will quickly become the pack of choice for ultra lightweight packing or just long weekend trips.</p>

<p><a href="http://www.rockcreek.com/products/listing/item12805.asp"><img src="http://www.rockcreek.com/images_products/colors/lowe-alpine/LR7131_451_032008.jpg" align="right" hspace="7" border="0"></a>For me personally as a woman, the <a href="http://www.rockcreek.com/products/listing/item12805.asp">TFX Cerro Torre ND 55+15 Backpack</a> is a perfect fit for my size and with Lowe Alpine's attention to detail regarding women's packs, I can carry heavy loads without fatiguing too quickly. Lowe Alpine women's packs are different than others, mostly because they spent the time to research and found two key differences between the way men and women carry packs and weight. First off, men carry loads concentrated high on their back, creating a higher center of gravity, and women carry weight closer to their lower backs. They also found that women prefer to organize their packs differently, so they created women's packs with more creative pockets and organizational systems both internally and externally. </p>

<p>Lowe Alpine continues to innovate, creating packs that specifically fit certain styles of outdoor use. They are also extremely sensitive to gender differences and provide the most support for the heaviest of loads.</p>

<p><a href="http://www.rockcreek.com/products/vendors/vendor67.asp?showCount=12&sortBy=PriceDesc&filterBy=15"><img src="http://www.rockcreek.com/images_shared/lowe-alpine/lowe-bottle-gwp.gif" align="left" border="0" hspace="7"></a></p>

<p>Right now Rock/Creek is offering a <a href="http://www.rockcreek.com/products/vendors/vendor67.asp?showCount=12&sortBy=PriceDesc&filterBy=15">FREE waterbottle pocket when you purchase any Lowe Alpine pack that is priced above 99$</a>. This bottle pocket slides right onto your hipbelt and will fit any type of water bottle for fast and easy to reach hydration. These packs are awesome and if you haven't looked at them or even heard of them, now is the time to do so. <br />
</p>]]>
      
    </content>
  </entry>

  <entry>
    <title>Rock/Creek and Keen Donate $4,000 for City of Chattanooga Kayak Purchases after Fire</title>
    <link rel="alternate" type="text/html" href="http://rockcreekblog.com/archives/rockcreek_and_keen_donate_4000_for_city_of_chattanooga_kayak_purchases_after_fire.html" />
    <modified>2008-06-17T17:24:52Z</modified>
    <issued>2008-06-17T09:01:31-05:00</issued>
    <id>tag:,2008:/472.71670</id>
    <created>2008-06-17T13:01:31Z</created>
    <summary type="text/plain">After a devastating fire that destroyed the City of Chattanooga&apos;s kayak fleet, local retailer Rock/Creek and footwear manufacturer Keen put together a matching grant for $4000 to help the City begin to rebuild their kayaking program. Sometimes the unexpected happens,...</summary>
    <author>
      <name>Mark McKnight</name>
      <url>http://www.rockcreek.com/?ref=x_cgb_author</url>
      <email>mark@rockcreek.com</email>
    </author>
    <dc:subject>Announcements</dc:subject>
    <content type="text/html" mode="escaped" xml:lang="en" xml:base="http://rockcreekblog.com/">
      <![CDATA[<p>After a devastating fire that destroyed the City of Chattanooga's kayak fleet, local retailer Rock/Creek and footwear manufacturer Keen put together a matching grant for $4000 to help the City begin to rebuild their kayaking program.</p>

<p>Sometimes the unexpected happens, and when it does, it is the unexpected partnerships that play an important role in rebuilding a community. Such was the case in April of this year when an electrical fire in the "Red Barn" at Greenway Farms turned into a big loss of outdoor equipment for Outdoor Chattanooga's OutVenture program. The Saturday morning fire set the barn ablaze and with it went Outdoor Chattanooga's OutVenture kayak fleet. When the fire was finally controlled a total of 31 boats plus essential equipment such as paddles, personal flotation devices (PFDs) and helmets, were lost.</p>

<p><a href="http://www.flickr.com/photos/rockcreek/286086585/" title="IMG_0298 by Rock/Creek, on Flickr"><img src="http://farm1.static.flickr.com/122/286086585_72503b973c_m.jpg" width="240" height="180" alt="IMG_0298" border="0" align="left" hspace="7" /></a>After the fire, fears began to surface about having to cancel the 2008 kayaking and canoing programs. That fear was becoming a reality when local business leaders from throughout Chattanooga offered a helping hand. After hearing of the fire, Rock/Creek co-owner Dawson Wheeler contacted Outdoor Chattanooga and offered to donate $2,000 to help replenish the supply of equipment. As the extent of the disaster started to be uncovered, it was clear that Rock/Creek's donation would need to be matched by another company to ensure that the summer's programs could continue. Rock/Creek approached <a href="http://www.rockcreek.com/keen-footwear/">Keen</a>, a footwear company based in Portland, OR, about matching the donation to the program. Joining forces with a footwear company to replenish lost kayaking equipment may seem like an odd partnership, but Keen's staple shoe, the <a href="http://www.rockcreek.com/search.asp?page=1&searchText=venice+h2&image1.x=0&image1.y=0&display_type=_LG_">Venice H2 Sandal</a>, is highly popular with many professional boaters. Immediately, Keen agreed to match Rock/Creek's $2,000 donation, increasing the combined donation from the two companies to $4,000. To prevent any loss of time, and with the kayaking season quickly approaching, Rock/Creek also offered to allow Outdoor Chattanooga and OutVenture to borrow their rental kayaks and kayaking equipment.</p>

<p>Chattanooga Mayor Ron Littlefield thanked Rock/Creek and Keen: "The community's response to the loss at Greenway Farms has been overwhelming. On behalf of the City, thank you for the generous donation and continued support of the OutVenture program." Dawson Wheeler echoed the mayor's sentiment, thanking Keen and others from the local community for their help: "While we are happy to do what we can for, more importantly we want to serve as a model for other organizations and individuals who will hopefully find a place in their budget to support low-impact outdoor recreation initiatives such as OutVenture."</p>

<p><a href="http://www.flickr.com/photos/rockcreek/286086392/" title="IMG_0290 by Rock/Creek, on Flickr"><img src="http://farm1.static.flickr.com/121/286086392_8a397a08ef_m.jpg" width="240" height="180" alt="IMG_0290" border="0" align="right" hspace="7" /></a>Rock/Creek and OutVenture's relationship did not begin with this year's unfortunate incident. Rock/Creek employees have often assisted instructors in kayaking and canoing classes hosted by OutVenture. Classes that teach individuals how to roll an overturned kayak are held on Tuesday nights. For more information, contact Outdoor Chattanooga's OutVenture at (423) 842-6629.</p>

<p>Outdoor Chattanoooga was formed in 2004 after a series of public meetings hosted by the city. The OutVenture program followed shortly after and specializes in community outreach programs that aim to get people active in the local environment. One such program, that was on the verge of being canceled after the fire, is the Rapid Learning Whitewater Kayak Camp that teaches Chattanooga's youth the fundamentals of safe and enjoyable whitewater paddling. OutVenture offers both day and weekend trips. More information about OutVenture's programs can be found at <a href="http://www.outdoorchattanooga.com/">http://www.outdoorchattanooga.com/</a></p>

<p>Rock/Creek has been working closely with Chattanooga's outdoor community for more than 20 years. In addition to the Company's efforts with public entities such as Outdoor Chattanooga, Rock/Creek has also awarded grants to locally run private groups. Recently, Rock/Creek, in conjunction with Patagonia, donated $3,100 to the Lula Lake Land Trust. This donation supports an expanding trail network that will ultimately link lands protected by the land trust with Cloudland Canyon State Park. Rock/Creek aims to support responsible, minimal impact access to the outdoor world that will help to educate tomorrow's stewards of the planet. Rock/Creek's environmental statement can be read at <a href="http://www.rockcreek.com/customer_service/environmental.asp">http://www.rockcreek.com/customer_service/environmental.asp</a>.</p>

<p>About Rock/Creek:</p>

<p>Rock/Creek, member of the <a href="http://grassrootsoutdoors.com/">Grassroots Outdoor Alliance</a>, is an independent specialty outdoor retailer with over two decades of experience in the Southeast. Along with its online shops, RockCreek.com and ClimbingGear.com, Rock/Creek provides quality outdoor clothing and gear for a host of activities including kayaking, rock climbing, camping, hiking, trail running, and adventure racing. Rock/Creek is committed to making a positive impact on the environment. For this reason, it uses outdoor retail as a platform to encourage outdoor recreation and environmental stewardship and to improve public access to the backcountry. Rock/Creek supports worthy nonprofits such as the Southeastern Climbers' Coalition and the Wilderness Trail Running Association.</p>]]>
      
    </content>
  </entry>

  <entry>
    <title>Our Youngest Race Team Member, Johanna Gartman</title>
    <link rel="alternate" type="text/html" href="http://rockcreekblog.com/archives/our_youngest_race_team_member_johanna_gartman.html" />
    <modified>2008-06-16T20:42:07Z</modified>
    <issued>2008-06-16T11:40:10-05:00</issued>
    <id>tag:,2008:/472.71609</id>
    <created>2008-06-16T15:40:10Z</created>
    <summary type="text/plain">Rock/Creek is proud to announce our latest Race Team member, Johanna Gartman. At only 15 years old, she is also our youngest member. Please join us in welcoming her to the team! School: Homeschool Age: 15 Current Team Affiliations: Scenic...</summary>
    <author>
      <name>Mark McKnight</name>
      <url>http://www.rockcreek.com/?ref=x_cgb_author</url>
      <email>mark@rockcreek.com</email>
    </author>
    <dc:subject>Events &amp; Races</dc:subject>
    <content type="text/html" mode="escaped" xml:lang="en" xml:base="http://rockcreekblog.com/">
      <![CDATA[<p><em>Rock/Creek is proud to announce our latest Race Team member, Johanna Gartman. At only 15 years old, she is also our youngest member. Please join us in welcoming her to the team!</em><P><BR>
<A title="DSCN1114 by Rock/Creek, on Flickr" href="http://www.flickr.com/photos/rockcreek/2583454005/"><IMG class=article height=240 alt=DSCN1114 src="http://farm4.static.flickr.com/3131/2583454005_88b44212b5_m.jpg" width=148 align=left border=0 hspace="10"></A>
</FONT><EM><BR>
School</EM>: Homeschool<BR>
<EM>Age:</EM> 15<BR><BR>
<EM>Current Team Affiliations</EM>: <BR>
Scenic City Aquatic Club, USAT Southeast Youth Elite Team<BR><BR>
<EM>Races/Accomplishments:</EM><BR><BR>
<EM>2007</EM><BR>
Ironkids National Champion (Phoenix,AZ )<BR>
USAT National Ranking (Age Group 9th)<BR>
USAT Southeast Regional Ranking (Age Group 2nd)<BR>
Ironkids Atlanta (1st overall female)<BR>
Sports Barn Triathlon (2nd overall female/ age group winner)<BR>
River Gorge Trail Run &#8212;10k ( 2nd overall female)<BR>
Clemson Triathlon SC State Championship (age group winner/9th overall)<BR>
Orlando Triathlon (age group winner/6th overall female)<BR>
Grandman Triathlon Mobile,AL(age group winner/8th overall female)<BR>
Scenic City Triathlon (age group winner/4th overall female)<BR>
Chattanooga Waterfront Triathlon (age group winner)<BR><BR>
<EM>2006</EM><BR>
USA Triathlon Grand Prix Series National Champion<BR>
USAT Youth National Championship (5th place) Wiscconsin Dells, WI<BR><BR>
<FONT color=#808080><STRONG><FONT size=4>&#8220;I would like to gain more experience in trail running, and I feel that being a part of the team could provide insight for maturing that goal. It would be a privilege for me to be a part of a team whose members are such intense endurance athletes.&#8221;</FONT></STRONG> <BR>
</FONT><BR><BR><BR>
<a href="http://www.rockcreek.com/raceteam/">Read more about Rock/Creek&#8217;s sponsored athletes online ></a></p>
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  </entry>

  <entry>
    <title>Staff Profile: Chris Brigman, Boating Manager</title>
    <link rel="alternate" type="text/html" href="http://rockcreekblog.com/archives/staff_profile_chris_brigman_boating_manager.html" />
    <modified>2008-06-11T15:33:53Z</modified>
    <issued>2008-06-11T11:26:08-05:00</issued>
    <id>tag:,2008:/472.71394</id>
    <created>2008-06-11T15:26:08Z</created>
    <summary type="text/plain">We&apos;re starting a new feature on the Chronicle profiling staff members from our various stores and internet operations. Today we begin with Chris Brigman, our Chattanooga boating store manager.</summary>
    <author>
      <name>Mark McKnight</name>
      <url>http://www.rockcreek.com/?ref=x_cgb_author</url>
      <email>mark@rockcreek.com</email>
    </author>
    <dc:subject>Staff Profiles</dc:subject>
    <content type="text/html" mode="escaped" xml:lang="en" xml:base="http://rockcreekblog.com/">
      <![CDATA[<p>We&#8217;re starting a new feature on the Chronicle profiling staff members from our various stores and internet operations. Today we begin with Chris Brigman, our Chattanooga boating store manager. </P>
<P><STRONG><EM>Postion:</EM></STRONG> Rock/Creek Down Under Manager<BR>
<STRONG><EM>Age:</EM></STRONG> 33 <BR>
<STRONG><EM>Home Town:</EM></STRONG> Durham, NC<BR>
<STRONG><EM>How Long have you worked at R/C:</EM></STRONG>&nbsp;&nbsp; 4 years&nbsp;&nbsp; <BR><BR>
<STRONG><EM>Any Advice for people getting into this activity:&nbsp; </EM></STRONG>&#8220;Take it slow, don&#8217;t get discouraged and remember that it&#8217;s supposed to be fun.&#8221;&nbsp; - Chris&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </P><A title="Chris Brigman Profile Picture by Rock/Creek, on Flickr" href="http://www.flickr.com/photos/rockcreek/2547949651/"><IMG class=article height=180 alt="Chris Brigman Profile Picture" src="http://farm4.static.flickr.com/3265/2547949651_ebcbdd28c7_m.jpg" width=240 align=left border=0 hspace="7" ></A> 
<P><STRONG><EM>What do you consider your favorite outdoor activities:&nbsp; </EM></STRONG>As you can see I am an avid kayaker.&nbsp; I have been doing this for the past five years and love it.&nbsp; A buddy of mine told me to either buy a boat or a bike; I chose the boat.&nbsp; Not long after I bought the boat, I bought a bike as well.&nbsp; Even though I love the water I&#8217;m frequently seen hitting the trails on my mountain bike.&nbsp;&nbsp;&nbsp;<BR>
<STRONG><FONT size=4><BR>
&#8220;I am active not only because I enjoy the challenge, but it also gives me somewhere to escape.&#8221;<BR>
</FONT></STRONG><BR>
If you can&#8217;t find me on the river or in the woods, check the local disco, because I sure do like to cut a rug! </P>
<P><STRONG><EM>Top three most memorable moments outside:<BR>
</EM></STRONG>1.&nbsp; Running Bear Creek in Northern Georgia. This is a classic Chattanooga class V run. <BR>
2.&nbsp; Running Gorilla, a class V+ rapid on the Green Narrows in Saluda, NC. <BR>
3.&nbsp; A close call while trapped in my kayak 2 years ago. <BR><BR>
<STRONG><EM>Favorite place you have ever been? Why:</EM></STRONG>&nbsp; It would have to be The Green River Narrows in NC. It&#8217;s a clean, low consequence Class V that drops almost 400 ft. in just under 3 miles.&nbsp; </P>
<P><EM><STRONG>Favorite product you use that Rock/Creek carries:&nbsp; </STRONG></EM>Other than <A class="" href="http://www.rockcreek.com/products/vendors/vendor62.asp" name="Shop for Dagger kayaks">Dagger kayaks</A>, I would have to say <A class="" href="http://www.rockcreek.com/products/vendors/vendor75.asp" name="Shop for Werner paddles at Rockcreek.com">Werner Paddles</A> because they are lightweight. I also like <A class="" href="http://www.rockcreek.com/products/vendors/vendor121.asp" name="Shop for Shred Ready helmets">Shred Ready</A> and <A class="" href="http://www.rockcreek.com/products/vendors/vendor123.asp" name="Shop for FNA helmets at Rockcreek.com">FNA helmets</A> because they protect the noggin. I go to <A class="" href="http://www.rockcreek.com/products/vendors/vendor166.asp" name="Shop for NRS products at Rockcreek.com">NRS</A> for my various other gear needs.&nbsp;&nbsp;&nbsp;&nbsp; </P><p>
<a href="http://www.rockcreek.com/customer_service/staff-profiles.asp">See all Staff Profiles at Rock/Creek ></a></p>
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    </content>
  </entry>

  <entry>
    <title>Rock/Creek &amp; Patagonia Announce $3100 Grant for Lula Lake Land Trust</title>
    <link rel="alternate" type="text/html" href="http://rockcreekblog.com/archives/rockcreek_patagonia_announce_3100_grant_for_lula_lake_land_trust.html" />
    <modified>2008-06-06T20:58:34Z</modified>
    <issued>2008-06-03T12:28:57-05:00</issued>
    <id>tag:,2008:/472.71151</id>
    <created>2008-06-03T16:28:57Z</created>
    <summary type="text/plain"><![CDATA[Contact:Brad McAllisterMedia Assistant &amp; Sustainability AdvisorRock/Creek 423-266-8200 ex. 1112media@rockcreek.comIn a continued commitment to provide local, low impact access to the outdoors, Rock/Creek, in conjunction with Patagonia, announces a $3,100 donation to the Lula Lake Land Trust. The grant money awarded...]]></summary>
    <author>
      <name>Mark McKnight</name>
      <url>http://www.rockcreek.com/?ref=x_cgb_author</url>
      <email>mark@rockcreek.com</email>
    </author>
    <dc:subject>Trail Work, Access &amp; Environment</dc:subject>
    <content type="text/html" mode="escaped" xml:lang="en" xml:base="http://rockcreekblog.com/">
      <![CDATA[<p>Contact:<br>Brad McAllister<br>Media Assistant &amp; Sustainability Advisor<br>Rock/Creek <br>423-266-8200 ex. 1112<br>media@rockcreek.com<br><br>In a continued commitment to provide local, low impact access to the outdoors, Rock/Creek, in conjunction with <a href="http://www.rockcreek.com/patagonia/" target="_blank" rel="nofollow">Patagonia</a>, announces a $3,100 donation to the Lula Lake Land Trust.  The grant money awarded supports a growing trail network aimed at linking the Land Trust’s protected land with Cloudland Canyon State Park.<br><br>Adelaide Bratcher, Development Head for the Lula Lake Land Trust, commented on the partnership: &quot;The Lula Lake Land Trust is fortunate to work with Patagonia and Rock/Creek because of the dedication shown by these two businesses to this organization. Without the help of Patagonia and Rock/Creek, new trails, accessibility to the public, and events like this upcoming trail run would be impossible. We at Lula Lake, cannot thank Patagonia and Rock/Creek enough.&quot;<br><br><a href="http://www.flickr.com/photos/rockcreek/194040797/" title="DPP_0067 by Rock/Creek, on Flickr"><img src="http://farm1.static.flickr.com/72/194040797_d17cbc141b_m.jpg" width="240" height="160" alt="DPP_0067" hspace="8" border="0" align="left" /></a>To date, Rock/Creek and Patagonia have donated $9,225 to the Lula Lake Land Trust’s efforts.  The most recent donation goes to the development of the High Point trail.  On December 20th the newly created High Point trail will be the venue for Chattanooga’s longest trail run.  The inaugural run of the historic Lookout Mountain 100k trail race will be presented by Rock/Creek,  and Vasque, and will benefit <a href="http://www.runintheboonies.org" target="_blank" rel="nofollow">The Wilderness Trail Running Association (The Boonies)</a>.  In addition to the 100k main event, the day will also feature a 10K race for those interested in participating in a shorter run.   More information about the Lookout Mountain 100k Trail Race can be found on the event website: http://www.rockcreek.com/lookout/<br><br>Grant awards are not the only method by which Rock/Creek supports the Land Trust.  Rock/Creek further assists the non-profit organization by working directly on the trail system.  Members from The Boonies and Rock/Creek employees take weekly trail building trips to the area.   Once completed, the High Point and Cloudland Canyon Connector trails will open up 1000 acres of pristine public land to low impact recreational uses.   The protected area is in the heart of the ancient Appalachian mountains and encompasses one of America&#39;s most diverse ecosystems.  Users of the trail will be blessed with an intimate experience within a  unique system of flora and fauna.  <br><br>Lula Lake Land Trust was established in 1994 by the will of Mr. Robert M. Davenport.  Since the Trust&#39;s inception, it has focused on preserving the natural beauty of the rock creek watershed through education, research and conservation.  The trust protects species such as the threatened Virginia Spiraea, a flowering shrub that is classified in the rose family.  Virginia Spiraea was previously known to exist in only one other area of North Georgia.  Rock/Creek has a long history of supporting Lula Lake Land Trust through financial assistance and grassroots support.  Dawson Wheeler, co-owner of Rock/Creek, shares his enthusiasm for the project: &quot;Lula Lake Land Trust has a long history of land conservation on Lookout Mountain. We&#39;re proud to be involved with their visionary project linking the front of Lookout with Cloudland Canyon. This corridor links two key wilderness areas and opens access for hiking, trail running, and other low-impact uses.&quot;<br> <br>Please see Rock/Creek Outfitters&#39; environmental statement for more details on the company&#39;s commitment to responsible outdoor recreation. <a href="http://www.rockcreek.com/customer_service/environmental.asp">http://www.rockcreek.com/customer_service/environmental.asp</a><br><br>For photos from Lula Lake Land Trust, see Rock/Creek&#39;s flickr page: <a href="http://www.flickr.com/photos/rockcreek/sets/72157594240850537/" target="_blank" rel="nofollow">http://www.flickr.com/photos/rockcreek/sets/72157594240850537/</a><br><br>Information on the efforts of Lula Lake Land Trust&#39;s effort can be found at <a href="http://www.lulalake.com">http://www.lulalake.com</a><br><br><br>About Rock/Creek:<br><br>Rock/Creek, member of the Grassroots Outdoor Alliance, is an independent specialty outdoor retailer with over two decades of experience in the Southeast. Along with its online shops, RockCreek.com and ClimbingGear.com, Rock/Creek provides quality outdoor clothing and gear for a host of activities including kayaking, rock climbing, camping, hiking, trail running, and adventure racing. Rock/Creek is committed to making a positive impact on the environment. For this reason, it uses outdoor retail as a platform to encourage outdoor recreation and environmental stewardship and to improve public access to the backcountry. Rock/Creek supports worthy nonprofits such as the Southeastern Climbers&#39; Coalition and the Wilderness Trail Running Association.<br><br><br>##</p>]]>
      
    </content>
  </entry>

  <entry>
    <title>Join Rock/Creek and the AHS for National Trails Day June 7, 2008</title>
    <link rel="alternate" type="text/html" href="http://rockcreekblog.com/archives/join_rockcreek_and_the_ahs_for_national_trails_day_june_7_2008.html" />
    <modified>2008-06-06T20:58:34Z</modified>
    <issued>2008-06-03T12:20:37-05:00</issued>
    <id>tag:,2008:/472.71150</id>
    <created>2008-06-03T16:20:37Z</created>
    <summary type="text/plain">Join the American Hiking Society, the Wilderness Trail Running Association, Rock/Creek and the National Park Service in celebrating National Trails Day at the Chickamauga and Chattanooga National Military Park on Lookout Mountain. We will be working on the Bluff Trail...</summary>
    <author>
      <name>Mark McKnight</name>
      <url>http://www.rockcreek.com/?ref=x_cgb_author</url>
      <email>mark@rockcreek.com</email>
    </author>
    <dc:subject>Trail Work, Access &amp; Environment</dc:subject>
    <content type="text/html" mode="escaped" xml:lang="en" xml:base="http://rockcreekblog.com/">
      <![CDATA[<p><a href="http://www.americanhiking.org/NTD.aspx"><img alt="ntd_Img6.jpg" src="http://rockcreekblog.com/archives/ntd_Img6.jpg" width="208" height="271" border="0" align="left" /></a>Join the American Hiking Society, the Wilderness Trail Running Association, Rock/Creek and the National Park Service in celebrating National Trails Day at the Chickamauga and Chattanooga National Military Park on Lookout Mountain.</p>

<p>We will be working on the Bluff Trail near Sunset Rock, restoring the trail to its original location.</p>

<p>Parking is available at Point Park and the Presbyterian Church of Lookout Mountain with shuttles to the Sunset Rock parking lot. We will begin the ½ mile to the trail work area at 9am. </p>

<p>Water, snacks and tools will be provided. We have some gloves available, but please bring a pair if possible. Please wear long pants and sturdy shoes.<br />
RSVP to: Carla Hilling, Volunteer Coordinator for the American Hiking Society chilling@americanhiking.org or 423-266-2507</p>

<p>Hope to see everyone there!</p>

<p><a href="http://www.americanhiking.org/NTD.aspx">If you're not in the Chattanooga area, check out the American Hiking Society's National Trails Day Web site to find an event in your area ></a></p>]]>
      
    </content>
  </entry>

  <entry>
    <title>Scenic City Trail Marathon Videos</title>
    <link rel="alternate" type="text/html" href="http://rockcreekblog.com/archives/scenic_city_trail_marathon_videos.html" />
    <modified>2008-06-06T20:58:32Z</modified>
    <issued>2008-06-02T13:33:49-05:00</issued>
    <id>tag:,2008:/472.71112</id>
    <created>2008-06-02T17:33:49Z</created>
    <summary type="text/plain">Thanks to Jon from iMultisport for this video from the Scenic City Trail Marathon. Enjoy! Online Videos by Veoh.com More about the Scenic City Trail Marathon &amp; 1/2 Marathon online, including results, photography, and more &gt; The Marathon raised over...</summary>
    <author>
      <name>Mark McKnight</name>
      <url>http://www.rockcreek.com/?ref=x_cgb_author</url>
      <email>mark@rockcreek.com</email>
    </author>
    <dc:subject>Events &amp; Races</dc:subject>
    <content type="text/html" mode="escaped" xml:lang="en" xml:base="http://rockcreekblog.com/">
      <![CDATA[<p>Thanks to Jon from <a href="http://imultisport.com/events.html">iMultisport</a> for this video from the Scenic City Trail Marathon. Enjoy!</p>

<p><embed src="http://www.veoh.com/veohplayer.swf?permalinkId=v14015490s2ghGbNX&id=12631662&player=videodetailsembedded&videoAutoPlay=0" allowFullScreen="true" width="410" height="341" bgcolor="#FFFFFF" type="application/x-shockwave-flash" pluginspage="http://www.macromedia.com/go/getflashplayer"></embed><br/><a href="http://www.veoh.com/">Online Videos by Veoh.com</a></p>

<p><a href="http://www.rockcreek.com/trailmarathon/">More about the Scenic City Trail Marathon & 1/2 Marathon online, including results, photography, and more ></a></p>

<p><a href="http://rockcreekblog.com/archives/3300_raised_for_the_boonies_at_2nd_annual_scenic_city_trail_marathon_presented_by_rockcreek_vasque.html">The Marathon raised over $3000 for the Wilderness Trail Running Association (The Boonies). Read the race report here ></a><br />
</p>]]>
      
    </content>
  </entry>

  <entry>
    <title>Josh Wheeler Wins Age Group at Florida Ironman 70.3</title>
    <link rel="alternate" type="text/html" href="http://rockcreekblog.com/archives/josh_wheeler_wins_age_group_at_florida_ironman_703.html" />
    <modified>2008-06-06T20:58:31Z</modified>
    <issued>2008-05-31T14:07:34-05:00</issued>
    <id>tag:,2008:/472.70966</id>
    <created>2008-05-31T18:07:34Z</created>
    <summary type="text/plain">Rock/Creek Race Team member Josh Wheeler from Signal Mountain, TN won his division at last weekend&apos;s Florida Ironman 70.3 Triathlon. Josh, competing in only his second Half Ironman, came in with an impressive 4:30:44. His performance at the race makes...</summary>
    <author>
      <name>Mark McKnight</name>
      <url>http://www.rockcreek.com/?ref=x_cgb_author</url>
      <email>mark@rockcreek.com</email>
    </author>
    <dc:subject>Events &amp; Races</dc:subject>
    <content type="text/html" mode="escaped" xml:lang="en" xml:base="http://rockcreekblog.com/">
      <![CDATA[<p><em>Rock/Creek Race Team member Josh Wheeler from Signal Mountain, TN won his division at last weekend's <a href="http://www.floridahalfironman.com/">Florida Ironman 70.3 Triathlon</a>. Josh, competing in only his second Half Ironman, came in with an impressive 4:30:44. His performance at the race makes him a 2008 Clearwater 70.3 World Championship Qualifier.</p>

<p><a href="http://www.flickr.com/photos/rockcreek/2544756833/" title="Orlando 70.3 51808 024 by Rock/Creek, on Flickr"><img src="http://farm4.static.flickr.com/3110/2544756833_d79c7b3b5e_m.jpg" width="181" height="240" alt="Orlando 70.3 51808 024" align="left" border="0" hspace="10" /></a>After a challenging swim, Josh came out of the water 20th in his age group. He made up some time on the bike and came off the bike in 4th place, then made up nearly four minutes in the run. </p>

<p>Josh blasted across the line after an incredible run, winning the Men's 18-24 age group. He collapsed over the finish line, having given the race everything he had.</p>

<p>Josh came in over a minute before his closest age group competitor, putting him in 28th place overall in a field of nearly 2000 racers. Congrats Josh! </em></p>

<p>Here's the full story from Josh, with a mile-by-mile breakdown of the run:</p>

<p>Leading into this race all the stars seemed to line up perfectly. Getting down to Florida six days before the race payed off tremendously allowing my body to acclimatize to the heat and humidity plus recover mentally and physically from the last few weeks of school. I knew the course, my taper went well and I remained confident in my fitness.</p>

<p>I woke up about thirty minutes before my alarm was to go off on race morning (3:30am). Showered, shaved and ate my oatmeal breakfast. I drank 16oz of Gu20 before I got in the car. Having packed the night before, we were able to simply walk down stairs and get in the car. I wanted to get to the bus drop off at about 5:40am thinking that would give me enough time to finalize my transition area and get a good warm up in. We stopped for coffee and by the time we got to the bus it was 5:55am. Oh well, I figured I didn't need that long of a warm up anyway. Standing in line, I got to shake hands and talk to Craig Alexander, who wished me good luck in his sexy Australian accent. The bus ride was smooth. Kept sipping on my second bottle of Gu20 as I strolled into the transition area around six o'clock. </p>

<p>I had a great transition spot. I made sure everything was dialed in before I left the transition. My tires were 145-150psi since I thought the road would be hot and the tires might expand on me a little. I made sure all my nutrition was secure and left transition around 6:10am with about twenty minutes left before my wave was scheduled to hit the water. Ran a few above LT pickups to get my heart rate up, stretched and walked down the beach start. </p>

<p>Waiting on my wave to get into the water I ran a few more strides to stay loose until the race announcer called us down. I felt I had a great starting spot. I was on the far outside in line with the first buoy. All the way until the gun went off I really did not get nervous. I simply remained focused on my game plan for the swim and listened for the cannon. </p>

<p><a href="http://www.flickr.com/photos/rockcreek/2534015366/" title="Orlando 70.3 51808 019 by Rock/Creek, on Flickr"><img src="http://farm3.static.flickr.com/2228/2534015366_5c7131695e_m.jpg" width="240" height="180" alt="Orlando 70.3 51808 019" align="right" border="0" hspace="10" /></a>Once the race was underway, I ran as far as I could out into the lake and started to dolphin dive. I think I got in two dolphin dives before I abandoned the notion that I could dolphin dive and started to swim. I did not swim all out to the first buoy as I normally do in a race. I knew it was going to be a long day and I wanted to make sure I got a good position in the swim without having to red line my heart rate too early. On the way out to the first turn buoy I swam alone. </p>

<p>I saw a good pack forming to my right but they were about 30m off the buoy and I was swimming slightly slower than them but in a straight line, buoy to buoy. So I decided to hold my line for now, thinking I would intercept them at the first left hand turn. Once rounding the turn buoy and swimming over the top of a few of the slower swimmers from the previous wave, I found some feet wearing a green swim cap (aka my age-group) and stuck to his hip like glue till we made the second turn. I knew that I only had about 750m left in the swim and at this point felt comfortably uncomfortable. </p>

<p>I put my head down and started to hammer for the shore. The guys' feet I had been drafting off of fell off pace so I left him for open water. To my right once again the same pack of swimmers had formed and they were still about 30m off the buoy line. I made the executive decision to swim diagonally and intercept them thinking that swimming in that pack would save some energy for the bike. However, by the time I bridged over to their group I realized that they were not swimming as efficiently as I would like, so I made the second executive decision to bridge back over to buoy and swim alone for the final 500m. </p>]]>
      <![CDATA[<p>I dolphin dived twice to get out of the water and clocked my watch at 34:50. I was about four minutes slower than I thought I should have been but I didn't panic, having learned my lesson earlier in the year at Collegiate Nationals. Instead I gathered myself up and sprinted through the transition area. I threw on my race belt, helmet and sun shades and was off. Unlike Collegiate Nationals, I had no trouble flying mounting my bike.</p>

<p>I knew I had the fitness, nutrition and race preparation to hammer the bike course. Right from the get go I start to peel back time on my rivals. My plan was to ingest a Gu by mile 8 and finish my first bottle by the first aid station at mile 22. I crushed the first twenty five miles splitting a few minutes under an hour! </p>

<p>The aid station was not at mile 22 like promised-rather it snuck up on me early at mile 15~ no matter though, by mile 15 I had already eaten my Gu and started in my second Gu as well as already finished my first bottle of liquid CHO. I slowed and grabbed a bottle of water and refilled my nutrition before discarding the bottle within the aid station. The long straightaways on the bike course seemed to fly by. I could see my competition ahead and one by one I set my cross hairs on the next man in line and powered towards him. </p>

<p><a href="http://www.flickr.com/photos/rockcreek/2534015640/" title="Orlando 70.3 51808 034 by Rock/Creek, on Flickr"><img src="http://farm3.static.flickr.com/2392/2534015640_ddff008a30_m.jpg" width="180" height="240" alt="Orlando 70.3 51808 034" align="left" border="0" hspace="10" /></a>At the first turn around on the bike course I clocked on my watch that I was around 5-7 minutes down on my main competition. By the second turn around I had put three minutes into them and was now down around four minutes back. Their group looked solid though as they were sharing the pace setting really well. I came up on a decent cyclist around mile 27 or so that I thought could possibly share some of the work with me since once I passed him he re-passed me back. </p>

<p>This pissed me off since I am not used to being behind anyone on a race. I decided to do what I do best and be a front runner. I re attacked and he would then re attack. The hardest portion of the course was the section of the course I was most familiar with. I remember laughing at how easily I was biking up the hills, maintaining around 24mph! </p>

<p>I ate my third Gu right before I came into the second aid station, which unlike the first was at mile 34 where it should have been. At this point I was electric. I started in on my red bull to get some extra sugar and settle my stomach with the carbonation. That is when it started to rain. It only rained a few drops but it must of poured up the road. I felt badly for the other riders but it was their fault for swimming so quickly. </p>

<p>The guy (Harry or Howy from what I could make out on his name tag) kept attacking off the front. He was a big thunder cat so I figured what the hell let the guy have his day because once we get to the run I will skip past him. The only big hill came at mile ~36 and as was planned I simply eased my gearing and cruised up it. Once I got to the top however I put out a big surge to maintain speed and crushed through the next few rollers. At that point Harry ThunderCat was on the side of the road throwing up. </p>

<p>I felt badly for him but he was going way harder than he needed to up the hills. My fitness really took over. I only had good thoughts. I kept my arms loose and my shoulders relaxed. At mile forty I ate my fourth Gu and finished my second water and second bottle of Gu20. I checked my watch and realized that if I maintained 25mph I could get back to transition by 2hours and 30min which would make up for my poor swim. </p>

<p>I put my head down once again and went to work. The miles ticked by. It was misting and I was riding into a decent headwind but I was still holding 25mph at about 95rpms. I was really working hard at this point and made the call to eat my last Gu around mile 48 instead of waiting to mile 50. There was an aid station but I assessed my nutritional needs and decided I was good with what I had and need to not break my rhythm on the bike. </p>

<p>I also turned around and realized that I had a new thundercat drafting off me. I did not react verbally but rather put the throttle down for a mile and turned around to no longer see the him. That made me happy. </p>

<p>Coming into the transition area I was right on target, having maintained the necessary 25mph speed limit for the last 16mi. I only drank water for the last six miles since I knew as soon as I got started onto the run I was going to be ingesting calories. All told I drank two waters (32oz), 2 Gu20 (32oz) and 12oz of Redbull and ate 4.75 Gu's. I clocked 2:23 and some change from my watch.</p>

<p>My second transition was the best of the year. I came off the bike around 15 or 16mph right behind one of my main rivals. I was stoked having made up almost seven minutes on him during the bike ride. I slipped on my shoes, grabbed my fuel belt and started the 13.1 death march.</p>

<p>Mi.1 - 5:37<br />
I really really tried to run the first mile conservatively and since it was on pavement it felt super slow. I ate my Gu as planned but the aid station was not at mile one like promised so I drank from my fuel belt.</p>

<p>Mi.2 - 6:25<br />
Since the first mile was fast I knew I had some time so I stopped and used the bathroom. I was severely dehydrated. I couldn't believe it since I felt like I was not sweating on the bike and I had ingested over a gallon of liquid. My left knee/quad started to cramp so I drank some Red bull for the simple sugars. I threw water from the aid stations to try to cool myself but I was starting to overheat a little.</p>

<p>Mi.3 - 6:14<br />
This was a good split for me. I even stopped and stretched my lower back. My stride did not feel rushed. I knew I was running slower than I wanted but I was passing the Pro's so I figured everyone was running slowly. I simply did not panic and kept a good efficient foot strike. I ate my second Gu at mile three.</p>

<p><a href="http://www.flickr.com/photos/rockcreek/2533201395/" title="Orlando 70.3 51808 032 by Rock/Creek, on Flickr"><img src="http://farm3.static.flickr.com/2203/2533201395_086c67008a_m.jpg" width="180" height="240" alt="Orlando 70.3 51808 032" align="right" hspace="10" border="0" /></a>Mi.4 - 6:25<br />
Coming into this mile it must have rained because I entered into a sauna. I really started to hurt right then. I had some bad thoughts about having two more laps like this left but I knew I couldn't focus on those. I got the time split that I was still four minutes down. I did the math and knew I needed a mile a minute to get him on this lap. No problem.</p>

<p>Mi.5 - 6:29<br />
Craig Alexander dropped out. Kinda of a buzz kill since he was one of my favorite triathletes. I was stuffing my jersey full of ice as my GI tract was shutting down. I knew I was not digesting fluid or CHO at this point so I made the call to keep my core temp regulated the best I could and make every effort to get to the line.</p>

<p>Mi.6 - 6:24<br />
Heat was really really making my low back and feet cramp. I got in my third Gu but it took me till about mile seven to fully get it down. I think I had finished the water/red bull in my fuel belt at this point and decided to throw away the bottles since they were extra weight.</p>

<p>Mi.7 - 6:36<br />
I was making up time on my competitors and I knew it. I started to think positive thoughts. I knew I only had one more lap left but it was such a bummer running by the finishing shoot a second time. I still was regulating my core temp with all the ice I had stuffed down my jersey. I knew I was cool since the ice was not melting at that point.</p>

<p>Mi.8 - 6:38<br />
Cardiovascular drift started to set in and I had some trouble regulating my heart rate. At this point I focused on the fact that if I was feeling this badly I knew my competition whether in front of me or behind me was feeling even worse.</p>

<p>Mi.9 - 6:46<br />
Last Gu. Choked it down. My left side started to go limp for some reason and I was leaning heavily on left leg. I kept trying to straighten myself up the muscles on my left side were just seemingly shutting down. I focused on technique and keeping a good working foot strike. I shut my mind down at this point. I just turned it off and told to do what I needed to do to get to the finish line.</p>

<p>Mi.10 - 6:59<br />
I don't remember this mile.</p>

<p>Mi.11 - 6:56<br />
I don't remember this mile.</p>

<p>Mi.12 - 7:27<br />
Last aid station, my left side finally gave way and I collapsed. I knew it was coming for quite some time but when it did I just hit the dirt. Annoying. I remember the medical people trying to help me but I yelled at them because I was afraid of getting disqualified. I willed myself up and went chasing after my Clearwater spot. There was a guy with a 23 written on his leg and I was really scared that he was ahead of me because I knew I could not sprint. I tucked in behind him and as we rounded the final bend he turned right to start his third lap and I turned left toward the finishing tape.</p>

<p>Mi.13.1 - 7:32<br />
It was surreal. I remember collapsing across the finishing tape. My legs were giving way about 50m out from the finishing line and finally gave fully out once I hit the line. I left it all out there and on that day it was good enough for a first place finish.</p>

<p>16th overall, 1st 18-24 Age-Group<br />
2008 Clearwater 70.3 World Championship Qualifier</p>

<p><a href="http://www.nasports.com/results/flh2008prelim.html">See the full (preliminary) results online here ></a></p>

<p><a href="http://www.rockcreek.com/raceteam/">For more on Josh Wheeler and the Rock/Creek Race Team, click here ></a></p>]]>
    </content>
  </entry>

  <entry>
    <title>$3300 Raised for The Boonies at 2nd Annual Scenic City Trail Marathon presented by Rock/Creek &amp; Vasque</title>
    <link rel="alternate" type="text/html" href="http://rockcreekblog.com/archives/3300_raised_for_the_boonies_at_2nd_annual_scenic_city_trail_marathon_presented_by_rockcreek_vasque.html" />
    <modified>2008-06-06T20:58:31Z</modified>
    <issued>2008-05-30T15:08:55-05:00</issued>
    <id>tag:,2008:/472.71039</id>
    <created>2008-05-30T19:08:55Z</created>
    <summary type="text/plain">Chattanooga, TN- Clear skies and the promise of warm temperatures met the 45 marathoners and 147 half marathoners who turned out Saturday morning for the second annual Scenic City Trail Marathon and Half on Raccoon Mountain. The two trail running...</summary>
    <author>
      <name>Mark McKnight</name>
      <url>http://www.rockcreek.com/?ref=x_cgb_author</url>
      <email>mark@rockcreek.com</email>
    </author>
    <dc:subject>Events &amp; Races</dc:subject>
    <content type="text/html" mode="escaped" xml:lang="en" xml:base="http://rockcreekblog.com/">
      <![CDATA[<p><a href="http://www.flickr.com/photos/rockcreek/2535417942/" title="P5230040 by Rock/Creek, on Flickr"><img src="http://farm3.static.flickr.com/2163/2535417942_935d8399ef_m.jpg" width="240" height="180" alt="P5230040" align="left" border="0" hspace="8" /></a>Chattanooga, TN- Clear skies and the promise of warm temperatures met the 45 marathoners and 147 half marathoners who turned out Saturday morning for the second annual Scenic City Trail Marathon and Half on Raccoon Mountain. The two trail running races, presented by Rock/Creek and Vasque, raised $3300 for The Wilderness Trail Running Association, aka Boonies. Proceeds from both events are used to run trail races, develop new and maintain existing trails in the Chattanooga area.</p>

<p>John Cobbs of Birmingham, Alabama won the event with an impressive time of 3:38:04. Rock/Creek Race Team member Jaclyn Greenhill of Signal Mountain, Tennessee came in less than a minute back to win the women's division with a time of 3:38:49. Sal Coll of Chattanooga, Tennessee finished second male in 3:44:38 and Eric Ashley of Glenrose, Texas finished 3rd male in 3:50:18. Katie Grove from Smryna, Georgia was second female in 4:33:40 and DeDe DuBose from Chattanooga, Tennessee finished third female in 4:47:29.</p>

<p>In the half marathon, <a href="http://www.rockcreek.com/raceteam/">Rock/Creek Race Team</a> members Michael Green and Clay Warner finished first and second. Green, of Rocky Face, Georgia finished first in 1:26:57, and Warner, of Ringgold, Georgia, finished second in 1:26:59. 17-year-old Nick Lewis 1:28:49 of Hanceville, Alabama finished third. Sue Kelly from Atlanta, Georgia, was first female in 1:39:46, Hope Hessler from Lookout Mountain, Tennessee was second with a time of 1:57:32 and Ashley Morris from Johnson City, Tennessee with a 2:02:01 finish was 3rd. Full race results are posted online at <a href="http://www.rockcreek.com/trailmarathon/">http://www.rockcreek.com/trailmarathon/</a></p>

<p>"We couldn't have asked for a better day or a better venue for the run," said race director Jamie Sanders: "Everyone had a great time out there today." Sanders thanked the many volunteers and sponsors, including Rock/Creek, Vasque Footwear, Mountain Hardwear, SmartWool, Black Diamond, Greenlife Grocery, and Hammer Nutrition.</p>

<p>The course is a scenic and rolling, single-track trail created by SORBA (Southeast Off-Road Bicycle Organization). The trail hugs the perimeter of Raccoon Mountain, a TVA pumped-storage facility and is one of the best trail running and mountain biking locations within 25 minutes of downtown Chattanooga.</p>

<p>The Scenic City Trail Marathon is part of the <a href="http://www.rockcreek.com/trailseries/">Rock/Creek Trail Series</a>, a year-long trail running race series with 9 race dates and 13 distance options. The next event in the series is the Chattanooga Mountains Stage Race, taking place on June 20, 21 and 22. For more information on the series, visit http://www.rockcreek.com/trailseries/</p>

<p>The race also was a part of Vasque's North American Trail Tour. The Lookout Mountain 100k & 10k on December 20th will also be a part of the Tour.</p>

<p>Photography available online:<br />
<a href="http://flickr.com/photos/imultisport/sets/72157605234803616/">http://flickr.com/photos/imultisport/sets/72157605234803616/</a><br />
<a href="http://www.flickr.com/photos/rockcreek/sets/72157605331055809/">http://www.flickr.com/photos/rockcreek/sets/72157605331055809/</a></p>

<p>About Rock/Creek:</p>

<p>Rock/Creek, member of the <a href="http://grassrootsoutdoors.com/">Grassroots Outdoor Alliance</a>, is an independent specialty outdoor retailer with over two decades of experience in the Southeast. Along with its online shops, RockCreek.com and ClimbingGear.com, Rock/Creek provides quality outdoor clothing and gear for a host of activities including kayaking, rock climbing, camping, hiking, trail running, and adventure racing. Rock/Creek is committed to making a positive impact on the environment. For this reason, it uses outdoor retail as a platform to encourage outdoor recreation and environmental stewardship and to improve public access to the backcountry. Rock/Creek supports worthy nonprofits such as the Southeastern Climbers' Coalition and the Wilderness Trail Running Association.</p>

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