Rock/Creek Chronicle's Announcements Archives

August 22, 2008

Cumberland Trail Conference Seeking Volunteers

The Cumberland Trail Conference is seeking volunteers to help build a bridge spanning Big Possum Creek.

August 28-September 4: bridge building Big Possum Creek. During this time period, volunteers are needed to bring in lumber, rebar, concrete, and the tools needed to build the bridge foundations. I have several people that have offered to help get the material back to the bridge site on 4-wheelers. Once the material is at the site, volunteers are needed to construct the foundations. Camping will be available at the Possum Creek campground on Lee Pike. The CTC will pay for the campsites and will provide meals (it will be camp food, sorry nothing fancy). If you are interested in helping with this first step in building the Big Possum Creek bridge contact Amanda Leamon at Amanda.Leamon@frontiernet.net.

The Cumberland Trail Conference is a 501.3c whose mission is to "build, maintain, provide activities on and promote the Cumberland Trail, a scenic trail along the Cumberland Plateau between Chattanooga and Cumberland Gap, in order to help preserve the historical and cultural heritage of Tennessee, conserve natural resources, provide educational and recreational opportunities and connect local communities.

Visit the Cumberland Trail Conference website for more information and maps of the Cumberland Trail.

Posted by bradmcallister at 11:38 AM | Comments (0) | TrackBack

August 8, 2008

Backpack Sale Ends Soon! Save 10-30% Today

Day Pack &
Bookbag Sale

Backpacking
Pack Sale
(Medium-Capacity)

Hydration Pack Sale

Travel Bag Sale

Messenger Bag &
Accessory Sale

Backpacking Pack
(High-Capacity) Sale

Child Carrier
Pack Sale

Lumbar Pack Sale

Ski Pack Sale

Ultra-Light
Fast Pack Sale

Climbing Pack Sale

Bike Bag Sale

Casual Bag Sale

Camera Bag Sale

Hydration
Bladder Sale

Pack Accessory Sale

Other Camping Essentials: Cookware | Camp Chairs & Hammocks | First Aid & Safety

Stuff Sacks | Sunglasses | Trekking Poles | Water Treatment

Limited Edition Chaco Sandals !

Limited Edition Z/2 Sandals from Chaco.
$20 of your purchase goes directly to access.
Check it out today >

Photo courtesy Marmot. c. Ace Kvale.

If you’ve been waiting to pick up a backpack for school, a day pack for those Fall hikes, or even a large travel or backpacking pack, now’s the time! Now until August 14, 2008, RockCreek.com is offering our entire line of backpacks and bags at 15-30% off. We have the highest-quality packs available to keep you comfortable no matter how many books you have to lug around or how long you’ll be in the backcountry. RockCreek stocks only the highest-quality packs from brands like The North Face, Deuter, Dakine, Arc’Teryx, Marmot, Gregory, and CamelBak.

Posted by Mark McKnight at 11:33 AM | Comments (0) | TrackBack

August 1, 2008

20% Off Chacos Through August 2nd

donate shoes, get
20% off Chacos

Rock/Creek and Chaco invite you to swap your old (but clean) shoes, sport sandals or boots for a 20% discount on new Chaco Sandals. We’ll donate your old shoes to those in need and keep them out of landfills.

how to give back…

1)  Use coupon code “CHACORECYCLE08”
at checkout by August 2, 2008 to Save 20% on your new Chacos.    shop for Chacos >

2)  When you receive your Chacos, put your old shoes back in the box and send them to us by August 31.

3) Enjoy your summer with a new pair of Chacos and the knowledge that you’ve made a difference in someone’s life.

shop Chaco >

The original value of your donated shoes should be roughly equivalent to that of your new pair of Chacos. Coupon does not apply to Chacos already on sale, but we’d still love to have your shoes to send.

where will my donated shoes go?

Footwear donated from the 2008 campaign will support the elimination of Hookworm anemia in Sub-Saharan African villages.

It has been estimated that as many as 1 in 3 people in Sub-Saharan Africa are affected by Hookworm anemia. The hookworm, a soil-born parasite, enters through bare feet and resides in the small intestine of its host. Within the intestine the hookworm feeds off its host supply. If the parasitic condition is left untreated, severe anemia and malnutrition will result. The condition will slowly advance until a blood transfusion becomes necessary for the infective individual’s survival.

In developing nations the cost of transfusion is often prohibitive and risky. Prevention, through the use of protective footwear, has been proven to prevent hookworm anemia.

Through the 2007 Chaco recycling program an entire village in Uganda was outfitted with shoes—a simple solution that completely eliminated hookworm anemia in the village.

In previous years the program has also supported communities in India and Nepal. Chaco’s program has also impacted communities closer to home. After hurricane Rita devastated the Gulf Coast region in September 2005, Chaco and participating retailers collected over 400 pairs of recycled footwear to distribute to displaced hurricane victims in affected areas of Louisiana.

Thanks to all those who donated to the 2007 program. This was our best year so far, with well over 100 pair of shoes recycled.

thank you for making a difference!

shop Chaco >

Please Send Your Donated Shoes to:

Rock/Creek
CHACO RECYCLE PROGRAM
4250 Benton Drive, Suite D
Chattanooga, TN 37406

1-888-707-6709
info@rockcreek.com

Posted by Mark McKnight at 10:51 AM | Comments (0) | TrackBack

July 23, 2008

Trail Running Article in Chattanooga's Times Free Press.

Is trail running catching on in Chattanooga? You betcha it is! Chattanooga's local paper, The Times Free Press, seems to agree. Last week the newspaper released a great article on the trail running scene in Chattanooga. The article has some superb tips for those just getting into the sport, including the importance of owning a good pair of trail running shoes. Below is a blurb from the article. If you are interested in the entire piece you can find it on the Times Free Press website.

From the Times Free Press, July 17th 2008.

With some of the world's best -- and most accessible -- running trails in Chattanooga, it's no surprise the city's trail running community is taking off.

"I think people are starting to get out and say, 'This is really great stuff,'" said Randy Whorton, president of Chattanooga's Wilderness Trail Running Association.
This year, Rock/Creek Outfitters and the Wilderness Trail Running Association are sponsoring more local trail races than ever.

Four new races were added, including a 50k event billed as "the most difficult trail race anywhere in the country."

"It is beyond challenging," Mr. Whorton said. "It's in the middle of nowhere on a section of the Cumberland Trail that hardly gets any traffic, with hard climbs, plenty of roots and rocks and stream crossings."

Nationally, trail races and long-distance "ultra running" races are the fastest-growing activities among runners, said Mr. Whorton, a 47-year-old vice president of Chattanooga-based Earthscapes.

Today, "the Boonies," as the local Wilderness Trail Running Association is known, has about 65 members. Ninety-eight people subscribe to its message board.

The Scenic City's advantage, and its challenge, is a wide range of trails literally out many residents' back doors.

Posted by bradmcallister at 2:23 PM | Comments (0) | TrackBack

July 18, 2008

Chaco and Rock/Creek Partner in Footwear Recycling Program. Donations to Support Developing Countries.

Take a step against poverty. Trade in your old but usable clean shoes for a 20% discount on a new pair of Chaco footwear. Your trade becomes a donation as Rock/Creek and Chaco will send the shoes to third-world communities in need. The shoes can be donated online or in any of Rock/Creek's Chattanooga, TN stores. Customers can donate any brand or model of shoe, as long as it is a clean, usable, and well constructed piece of footwear. Online instructions for donation can be found on Rock/Creek's Chaco Donation page. The program will begin on July 18th and continues until August 2nd.

This year marks the forth consecutive year of Chaco's recycling campaign. Since the start of the program in 2004, Chaco and the company's recycling program partners have distributed nearly 15,000 pairs of sandals to poverty stricken areas of the globe. Rock/Creek joined the recycling partnership in 2005 and since then the store's loyal customers have donated more than 320 pairs of old shoes. This support makes Rock/Creek one of Chaco's top donating partners.

"We're pleased that Rock/Creek will again apply their passion and commitment to our recycled shoe promotion. Our joint effort to provide shoes to those in need can and has made a difference to thousands of people." said Ann Ellinger, Sr. Marketing Coordinator for Chaco.

SHOES SAVE LIVES

Footwear donated from the 2008 campaign will support the elimination of Hookworm anemia in Sub-Saharan African villages. It has been estimated that as many as 1 in 3 people in Sub-Saharan Africa are affected by Hookworm anemia. The hookworm, a soil-born parasite, enters through bare feet and resides in the small intestine of its host. If the parasitic condition is left untreated, severe anemia and malnutrition will result. The condition will slowly advance until a blood transfusion becomes necessary for the infective individual's survival. In developing nations the cost of transfusion is often prohibitive and risky. Prevention, through the use of protective footwear, has been proven to prevent hookworm anemia. Through the 2007 Chaco recycling program an entire village in Uganda was outfitted with shoes--a simple solution that completely eliminated hookworm anemia in the village.

In previous years the program has supported communities in India and Nepal. Chaco's program has also impacted communities closer to home. After Hurricane Rita devastated the Gulf Coast region in September 2005, Chaco and participating retailers collected over 400 pairs of footwear and distributed them to displaced hurricane victims in affected areas of Louisiana.

"Sustainability typically is defined as the long term balance between the environment, the economy and the needs of society. By offering customers the ability to recycle old footwear through donations to developing countries, and purchase a new pair of shoes at a discounted price, the program touches on all three corners of sustainability. This is certainly a model program for all companies considering sustainability initiatives," said Brad McAllister, Sustainability Adviser for Rock/Creek.

Rock/Creek and Chaco have partnered several times in the past on business oriented sustainability initiatives. In April, Rock/Creek was approached by Chaco and the Arbor Day Foundation to run a special tree planting campaign. During National Arbor Day weekend, a tree was donated for every pair of Chaco sandals purchased at Rock/Creek. Over 300 trees were planted through the partnership. The promotion, dubbed "Buy One, Get One Tree," ultimately supported the planting of over 800 trees.

Additionally, Rock/Creek and Chaco are currently offering limited edition Chaco Z2 sandals. $20 from the purchase of each sandal supports low impact, responsible climbing access through donation to the Southeast Climbers Coalition (SCC). To date, the sandal purchase program has raised over $20,000 for climbing access, including a $10,000 donation to the SCC in 2007. The limited edition sandals can be purchased at any one of Rock/Creek's Chattanooga stores or online. More information on the limited edition Chaco sandals can be found online at Rock/Creek.com

About Rock/Creek:

Rock/Creek, member of the Grassroots Outdoor Alliance, is an independent specialty outdoor retailer with over two decades of experience in the Southeast. Along with its online shops, RockCreek.com and ClimbingGear.com, Rock/Creek provides quality outdoor clothing and gear for a host of activities including kayaking, rock climbing, camping, hiking, trail running, and adventure racing. Rock/Creek is committed to making a positive impact on the environment. For this reason, it uses outdoor retail as a platform to encourage outdoor recreation and environmental stewardship and to improve public access to the backcountry. Rock/Creek supports worthy nonprofits such as the Southeastern Climbers' Coalition and the Wilderness Trail Running Association.

Posted by bradmcallister at 11:06 AM | Comments (0) | TrackBack

July 16, 2008

Rock and Ice, Outside Magazines Give Chattanooga Top Honors

Psst...hey...can you keep a secret?

Two of the nation's top outdoor magazines rank Chattanooga high on their top ten city lists. How high? Very high. Outside ranks Chattanooga #2 on their Ten Top 21st Century Renaissance Towns, and Rock and Ice gives Chattanooga number one honors as America's top climbing town. The Outside article cites a revival that began more than 30 years ago when Chattanooga was embarrassed by Walter Cronkite's prime time label of the city as America's most polluted. Today that revival continues with the development of an comprehensive urban park system, a unique urban tree planting initiative and the development of hundreds of miles of mountain biking, running and hiking trails in the surrounding mountains.

This is the second time Outside has honored Chattanooga as one of America's top cities. In 2001, the magazine included Chattanooga on its list of America's Top 10 Outdoor Towns.

Rock and Ice's top nod goes to Chattanooga and claims the city is a "kick-ass rockin' place to be a climber." The article cites "bullet-hard sandstone, plenty of new-route potential, and friendly and inviting folk everywhere," as the reasons that Chattanooga tops their list.

Great news, Right! But keep it quite, we don't want the masses to flock on the news that we have known all along. Both issue are on our shelves. Come in and check them out!

Rock and Ice's Top Climbing Towns.

Chattanooga, Tennessee

Boise, Idaho

Ogden, Utah

South Lake Tahoe, California

Leavenworth, Washington

New Paltz, New York

Favetteville, West Virginia

Vancouver, British Columbia

Flagstaff, Arizona

Boone, North Carolina

Outside Magazine's Best Towns, 2008

Washington, D.C.

Chattanooga, Tennessee

Ogden, Utah

Portsmouth, New Hampshire

Tacoma, Washington

Ithaca, New York

Louisville, Kentucky

Eureka, California

Crested Butte, Colorado

Columbia, Missouri

Posted by bradmcallister at 5:04 PM | Comments (0) | TrackBack

July 14, 2008

American Podiatric Medical Association Recommends Chaco

The staff at Rock/Creek have all been wearing Chaco sandals and Chaco flip-flops for years. We adore them. We're enamored by them. They're like Mama's mac and cheese; comfort food for our feet. There is no other universally worn brand of sandal or flip-flop at Rock/Creek than Chaco. Part of the reason is the comfort and style, another part is the knowledge that by wearing Chacos we are supporting a well-constructed product produced by a company with a deep environmental conscience. Then there is a third benefit that is literally felt deep within the core of us all - the health benefits associated with wearing a sturdy, supportive pair of Chacos. Recently the foremost association of foot professionals, the American Podiatric Medical Association, released their "Ten Tips to Foil a Flip-Flop Fiasco." In the article the association warned about the common problems associated with summertime flip-flip use. They also recommended ways to mitigate those problems and still live in summertime flip-flop comfort. One of their top flip-flop do's, "look for flip-flops that hold APMA's Seal of Acceptance, such as Chaco's Flip Collection." Yes, we've been validated! The entire article is listed below.

Also, keep an eye out for the upcoming announcement of Chaco and Rock/Creek's 2008 sandal recycling program. Bring in your old, but clean, shoes, boots or sandals from July 18th to August 2nd and your old pair will be donated to poverty stricken communities throughout the world. Did I mention that you will also get 20% off the purchase of a new pair of Chacos. The program has had great results in the past and we hope to better them this year.

TEN TIPS TO FOIL A 'FLIP-FLOP FIASCO' FROM THE AMERICAN PODIATRIC MEDICAL ASSOCIATION
Podiatrists give advice on shopping for and wearing flip-flops

Bethesda, MD -Summertime immediately evokes care-free images of backyard barbeques, relaxing poolside and sporting the ultimate "beach-bum" accessory - the flip-flop. But before jumping into any pair of stylish flip-flops, it's important to realize that wearing them can easily lead to a variety of serious foot injuries.

"There are many flip-flops on the market that offer little to nothing in terms of arch support, stability and shock absorption," said Dr. Ross Taubman, President of the American Podiatric Medical Association (APMA). "Foot-related injuries due to flip-flop wear have been on the rise. Opting to wear a pair of cheaply constructed flip-flops puts the wearer at risk for injuries such as arch pain, tendinitis and sprained ankles."
Pay attention to the following 10 flip-flop "do's" and "don'ts" to avoid falling victim to a "flip-flop fiasco:"

Flip-Flop Do's:

-Do look for a flip-flop that is made of high-quality, soft leather. This material, unlike plastic or foam, will minimize the potential for blisters and other kinds of irritation.

-Do look for flip-flops that hold APMA's Seal of Acceptance, such as Chaco's Flip Collection and Wolky's Serenity, part of their Zen Collection. Evaluated by a committee of APMA podiatric physicians, these products are shown to allow for the most normal foot function and promote quality foot health. For more foot-friendly choices, visit APMA's Seal page.

-Do gently bend the flip-flop from end to end, ensuring that it bends naturally at the ball of the foot. Shoes should never fold in half.

-Do wear a sturdy pair of flip-flops when walking around a public pool, at the beach, in hotel rooms and in locker room areas. Walking barefoot can expose foot soles to plantar warts and athlete's foot.

-Do ensure that your foot doesn't hang off of the edge of the flip-flop.

Flip-Flop Don'ts:

-Don't re-wear flip-flops year after year. Thoroughly inspect older flip-flops for wear. If they show signs of severe wear in the soles, it's time to discard them.

-Don't ignore irritation between toes, where the toe thong fits - this can lead to blisters and even worse irritation.

-Don't wear flip-flops while walking long distances. Even the sturdiest flip-flop offers little in terms of shock absorption and arch support.

-Don't do yard work while wearing flip-flops. Always wear a shoe that fully protects the foot when doing outside activities like mowing the lawn or using a weed-eater.

-Don't ever play sports in flip-flops. You can easily twist your foot or ankle, leading to sprains or breaks.

About the APMA
Founded in 1912, the American Podiatric Medical Association is the nation's leading professional society for foot and ankle specialists. The association has component societies in 53 locations in the U.S. and its territories and a membership of close to 11,500 doctors of podiatric medicine. For free foot health information, visit www.apma.org.

Posted by bradmcallister at 10:25 AM | Comments (0) | TrackBack

July 9, 2008

Rock/Creek & Greenlife present a River Conservation Night at the IMAX Center, July 17th

Rock/Creek and Greenlife is proud to present a special private viewing of the IMAX film, Grand Canyon Adventure 3D, River at Risk. The event is scheduled for Thursday, July 17th. Proceeds from the night will benefit the Tennessee Aquarium's conservation programs. In addition to full admission film, tickets include complementary Atlanta brewed Sweetwater Beer and hors d'oeuvres from local grocer Greenlife. The event begins at 6:30 with a welcome reception in the IMAX Theater's lobby . The theater is located at 201 Chestnut Street. The private showing of the 3D film will follow the reception. Tickets are $20 and can be purchased at Rock/Creek's North Shore location and at neighboring Greenlife Grocery. Both are located in the Two North Shore shopping plaza on Manufacturers Road.

The spectacular film, Grand Canyon Adventure 3D, is featured worldwide in select IMAX 3D Theaters and is produced by Macgillivray Freeman, the world's largest distributer of giant screen films. The film showcases the stunning aerials and unique action sequences that millions of Freeman followers have come to adore. Like other Freeman Films, Grand Canyon Adventure pulls the viewer into the heart of one of the world's richest and most awe inspiring ecosystems. For this particular film, the viewer is introduced to some of the perils that face the Earth's most fragile life support system, its great rivers.

Once one of the world's mightiest rivers, the Colorado is currently under threat of overdevelopment and unsustainable resource use. Today agriculture and development intercept the the river before its natural journey to the Gulf of California is complete. The once expansive Colorado River Delta is now only a trickle and supports but a fraction of the diverse plant and animal species it once did. Grand Canyon Adventure follows environmentalist Robert F. Kennedy Jr., anthropologist and author Wade Davis, and their two daughters as they navigate the waters of the Colorado River through the 277 mile long Grand Canyon. The goal: to bring awareness to the treats that the Colorado River, and many of the world's other rivers, face. In addition to the visual and auditory thrills that viewers have come to expect from IMAX films, audiences will learn how they can help threated rivers through conservation and restoration projects. With impassioned narration by Robert Redford and music by multi-Grammy Award winning Dave Mathews Band, the film promises to stimulate the environmental fervor within outdoor recreational users, conservationists and film fanatics of all types.

This special event is a unique opportunity for Chattanoogan residents to simultaneously support both the Tennessee and Colorado Rivers. Area residents are well familiar with the value of protecting the life sustaining capabilities of America's grandest rivers. News stories, such as Atlanta's drought and current water crisis, highlight this fact. In addition to its role as a major attraction for both Chattanoogan residents and visiting tourists, the Tennessee Aquarium serves as one of the region's most effective education and conservation based organizations. For more information on the efforts of the aquarium and how you can get involved locally, check out the Tennessee Aquarium online.

Rock/Creek and Greenlife's private event is scheduled for one night only; don't miss this chance to support the majestic rivers that make your life, and the life of all other species on this planet, possible. Tickets are limited, so be sure to stop by Rock/Creek or Greenlife to guarantee your entry into the film today.

Posted by bradmcallister at 4:25 PM | Comments (2) | TrackBack

June 25, 2008

Rock/Creek Raises Money for Access with Chaco Z/2's & Marmot Driclime Jackets

Building on three previously successful campaigns, Rock/Creek and Chaco will donate $20 to Southeastern climbing access for every pair of Limited Edition Chaco Z/2 sandals sold at any Rock/Creek store or online at www.rockcreek.com.

"I've never worked with a retailer more focused on the conservation and preservation of natural space. Rather than talk about what needs to be done, Rock/Creek puts their money where their mouth is and accomplishes amazing things," said Brian Scranton, Director of Marketing for Chaco Footwear. To date, the sandal purchase program has raised over $20,000 for climbing access, including a $10,000 donation to the Southeastern Climbers Coalition (SCC) in 2007. The 2007 campaign was unexpectedly successful; ultimately three different versions of the sandal were released to meet demand. This year, Rock/Creek and Chaco hope to better last year's unprecedented success. The generated proceeds will again be donated directly the the SCC's efforts to protect climbing access in the southeast.

The initial 2004 campaign raised $3,000 toward the purchase of Laurel Knob, a multi-pitch granite dome in North Carolina. Proceeds from 2005, a total of $8,000, went to closing the note on the Boat Rock bouldering area. Located within Atlanta city limits, Boat Rock provides daily recreational activity for many of Atlanta's urban residents. The area was threatened by development until the SCC purchase was made possible by concerned climbers along with corporate sponsors like Rock/Creek and Chaco.

This year's Chacos are available in two colors: Espresso for men and Blue Ridge for women. They have gone on sale and are currently in stock at Rock/Creek locations in Chattanooga and online at http://www.rockcreek.com/chacos/limited-edition.asp

Rock/Creek and Chaco have a long history of cooperative support for outdoor recreation and conservation. In April, Rock/Creek was approached by Chaco and the Arbor Day Foundation to run a special tree planting campaign. During National Arbor Day weekend, a tree was donated for every pair of Chaco sandals purchased at Rock/Creek. Over 300 trees were planted through Rock/Creek. The promotion, dubbed "Buy One, Get One Tree," ultimately supported the planting of over 800 trees.

This year, Rock/Creek will expand their Triple Crown program to include a Marmot jacket with proceeds benefiting the Triple Crown. The jacket, Marmot's popular DriClime Windshirt, will be embroidered on the sleeve with the Triple Crown Bouldering Series logo and will be offered online at a special price. Like the special edition Chaco Z/2 sandals, a portion of the proceeds will be donated to the Southeastern Climbers Coalition.

"At the 2007 Triple Crown Bouldering series we offered these jackets to the judges and raffled off a handful" said Chad Wykle, co-founder of the Triple Crown Bouldering series, former Rock/Creek employee, and current Chaco regional rep. "They were immensely popular and many people came up to me after the event asking where they could get one. We figured this was reason enough to test the waters and offer the product to Rock/Creek's loyal customers and create revenue for climbing access"

Only 65 of the jackets are available and in-stock at Rock/Creek's Chattanooga stores. They can be purchased online at http://www.rockcreek.com/marmot/driclime-windshirt.asp. The jacket will be available in four colors; lead/flint or stellar blue/tempest for men and black or blue sky/celestial for women.

About the Triple Crown Bouldering Series:

The Triple Crown Bouldering Series consists of events on the first weekend of October, November, and December. The series begins at Hound Ears in Boone, North Carolina. In November, the series will move to Horse Pens 40 in Steele Alabama. The finale will take place at Stone Fort (formally Little Rock City), Chattanooga, TN. More information about the series can be found at http://www.triplecrownbouldering.org/

About Rock/Creek:

Rock/Creek and Keen Donate $4,000 for City of Chattanooga Kayak Purchases after Fire
Rock/Creek and Patagonia announce $3100 Grant for LuLa Lake Land Trust
$3300 Raised for the Boonies at 2nd Annual Scenic City Marathon Presented By Rock/Creek and Vasque
Join Rock/Creek And The AHS for National Trails Day June 7 2008
$20,000 Raised For Access At 2007 Triple Crown Bouldering Series
Rock/Creek and Local Outdoor Enthusiasts Improve Sunset Park
$4000 Raised At Rock/Creek Stump Jump
Recycle Your Old Rope

Posted by Mark McKnight at 4:07 PM | Comments (0) | TrackBack

June 17, 2008

Rock/Creek and Keen Donate $4,000 for City of Chattanooga Kayak Purchases after Fire

After a devastating fire that destroyed the City of Chattanooga's kayak fleet, local retailer Rock/Creek and footwear manufacturer Keen put together a matching grant for $4000 to help the City begin to rebuild their kayaking program.

Sometimes the unexpected happens, and when it does, it is the unexpected partnerships that play an important role in rebuilding a community. Such was the case in April of this year when an electrical fire in the "Red Barn" at Greenway Farms turned into a big loss of outdoor equipment for Outdoor Chattanooga's OutVenture program. The Saturday morning fire set the barn ablaze and with it went Outdoor Chattanooga's OutVenture kayak fleet. When the fire was finally controlled a total of 31 boats plus essential equipment such as paddles, personal flotation devices (PFDs) and helmets, were lost.

After the fire, fears began to surface about having to cancel the 2008 kayaking and canoing programs. That fear was becoming a reality when local business leaders from throughout Chattanooga offered a helping hand. After hearing of the fire, Rock/Creek co-owner Dawson Wheeler contacted Outdoor Chattanooga and offered to donate $2,000 to help replenish the supply of equipment. As the extent of the disaster started to be uncovered, it was clear that Rock/Creek's donation would need to be matched by another company to ensure that the summer's programs could continue. Rock/Creek approached Keen, a footwear company based in Portland, OR, about matching the donation to the program. Joining forces with a footwear company to replenish lost kayaking equipment may seem like an odd partnership, but Keen's staple shoe, the Venice H2 Sandal, is highly popular with many professional boaters. Immediately, Keen agreed to match Rock/Creek's $2,000 donation, increasing the combined donation from the two companies to $4,000. To prevent any loss of time, and with the kayaking season quickly approaching, Rock/Creek also offered to allow Outdoor Chattanooga and OutVenture to borrow their rental kayaks and kayaking equipment.

Chattanooga Mayor Ron Littlefield thanked Rock/Creek and Keen: "The community's response to the loss at Greenway Farms has been overwhelming. On behalf of the City, thank you for the generous donation and continued support of the OutVenture program." Dawson Wheeler echoed the mayor's sentiment, thanking Keen and others from the local community for their help: "While we are happy to do what we can for, more importantly we want to serve as a model for other organizations and individuals who will hopefully find a place in their budget to support low-impact outdoor recreation initiatives such as OutVenture."

Rock/Creek and OutVenture's relationship did not begin with this year's unfortunate incident. Rock/Creek employees have often assisted instructors in kayaking and canoing classes hosted by OutVenture. Classes that teach individuals how to roll an overturned kayak are held on Tuesday nights. For more information, contact Outdoor Chattanooga's OutVenture at (423) 842-6629.

Outdoor Chattanoooga was formed in 2004 after a series of public meetings hosted by the city. The OutVenture program followed shortly after and specializes in community outreach programs that aim to get people active in the local environment. One such program, that was on the verge of being canceled after the fire, is the Rapid Learning Whitewater Kayak Camp that teaches Chattanooga's youth the fundamentals of safe and enjoyable whitewater paddling. OutVenture offers both day and weekend trips. More information about OutVenture's programs can be found at http://www.outdoorchattanooga.com/

Rock/Creek has been working closely with Chattanooga's outdoor community for more than 20 years. In addition to the Company's efforts with public entities such as Outdoor Chattanooga, Rock/Creek has also awarded grants to locally run private groups. Recently, Rock/Creek, in conjunction with Patagonia, donated $3,100 to the Lula Lake Land Trust. This donation supports an expanding trail network that will ultimately link lands protected by the land trust with Cloudland Canyon State Park. Rock/Creek aims to support responsible, minimal impact access to the outdoor world that will help to educate tomorrow's stewards of the planet. Rock/Creek's environmental statement can be read at http://www.rockcreek.com/customer_service/environmental.asp.

About Rock/Creek:

Posted by Mark McKnight at 9:01 AM | Comments (0) | TrackBack

June 16, 2008

Our Youngest Race Team Member, Johanna Gartman

Rock/Creek is proud to announce our latest Race Team member, Johanna Gartman. At only 15 years old, she is also our youngest member. Please join us in welcoming her to the team!

School: Homeschool
Age: 15

Current Team Affiliations:
Scenic City Aquatic Club, USAT Southeast Youth Elite Team

Races/Accomplishments:

2007
Ironkids National Champion (Phoenix,AZ )
USAT National Ranking (Age Group 9th)
USAT Southeast Regional Ranking (Age Group 2nd)
Ironkids Atlanta (1st overall female)
Sports Barn Triathlon (2nd overall female/ age group winner)
River Gorge Trail Run —10k ( 2nd overall female)
Clemson Triathlon SC State Championship (age group winner/9th overall)
Orlando Triathlon (age group winner/6th overall female)
Grandman Triathlon Mobile,AL(age group winner/8th overall female)
Scenic City Triathlon (age group winner/4th overall female)
Chattanooga Waterfront Triathlon (age group winner)

2006
USA Triathlon Grand Prix Series National Champion
USAT Youth National Championship (5th place) Wiscconsin Dells, WI

“I would like to gain more experience in trail running, and I feel that being a part of the team could provide insight for maturing that goal. It would be a privilege for me to be a part of a team whose members are such intense endurance athletes.”

Read more about Rock/Creek’s sponsored athletes online >

Posted by Mark McKnight at 11:40 AM | Comments (0) | TrackBack

May 19, 2008

Media Alert: Rock/Creek and Vasque Present The Scenic City Trail Marathon & 1/2 Marathon, benefiting The Boonies

Media Alert
May 20, 2008

Contact:
Jamie Sanders, Race Director
423.505.0310 (mobile)
stumpjump50k@rockcreek.com

Mark McKnight, Marketing Director, Rock/Creek
423.643.1528 (office)
423.596.1573 (mobile)
mark@rockcreek.com

Rock/Creek and Vasque Present The Scenic City Trail Marathon & 1/2 Marathon, benefiting The Boonies

What: Scenic City Trail Marathon & 1/2 Marathon presented by Rock/Creek & Vasque, benefiting The Boonies
Where: TVA Raccoon Mountain Pumped Storage Facility
When: Saturday, May 24, 2008, 8:00 a.m race start
Who: Rock/Creek, Vasque Footwear, The Boonies (Wilderness Trail Running Association)

Rock/Creek and Vasque proudly present the second annual Scenic City Trail Marathon & 1/2 Marathon, taking place at TVA's Raccoon Mountain Pumped Storage Facility on the trails developed by SORBA-Chattanooga. Both of these trail runs begin at 8:00 a.m. Race-day registration and check-in will open at 6:45 a.m. The race begins and ends at the Laurel Point Parking Lot.

The Scenic City Trail Marathon will set the bench for a state record in trail running. The trails at Raccoon will be fast and forgiving, making for a great leisurely race for new trail runners or a full-on speed fest for those in the hunt for the first state record for a trail race.

Now part of the Vasque North American Trail Tour, this year's Scenic City Trail Marathon & 1/2 Marathon promises to be an incredible experience. Sponsored by Rock/Creek, Vasque, Mountain Hardwear, and SmartWool. Participants will receive a technical Wicked Tee from Mountain Hardwear. Prizes and raffles will be provided as well.

Proceeds from the race benefit the trail building efforts of the Wilderness Trail Running Association (a.k.a. "The Boonies"). Specifically, the proceeds from this race will help build the trail for the Lookout Mountain 100k, taking place on December 20, 2008 along with a 10k.

For more information visit:
http://www.rockcreek.com/trailmarathon/

Photo Opportunities:
Well over 100 trail runners from around the United States will be competing on a beautiful course with sweeping views of the TN River Gorge and the Raccoon Mountain Reservoir.

Interview Opportunities:
Jamie Sanders, Race Director
Randy Whorton, President, The Boonies

Map to TVA's Raccoon Mountain Pumped Storage Facility (via Google Maps):
http://tinyurl.com/6dh9tu
When you get to the TVA Road, you follow it up to the gates to the facility. From there you will see signs directing you to Laurel Point.

About Rock/Creek:

Posted by Mark McKnight at 4:49 PM | Comments (0) | TrackBack

April 30, 2008

Rock/Creek's New Brand Identity Receives First Place in AIGA Design Competition

Memphis, TN- April 2008: Rock/Creek and Widgets & Stone announce victory at the 2008 American Institute of Graphic Arts TEN Show.

Coming out on top with a Gold Medal, Widgets & Stone won the Brand Identity category with Rock/Creek. Under Design Director Paul Rustand, designers Matt Greenwell, Brad Dicharry, and Joseph Shipp of Widgets & Stone came up with the current �Rock/Creek� brand that has proven to be successful. Caleb Ludwick served as Strategist/Writer on the project, Mark McKnight contributed photography, and Steve West contributed to production.

The American Institute of Graphic Arts, or AIGA, is the nationally-recognized professional association for design. AIGA describes itself as "the place design professionals turn to first to exchange ideas and information, participate in critical analysis and research and advance education and ethical practice. AIGA sets the national agenda for the role of design in its economic, social, political, cultural and creative contexts."

AIGA Tennessee for the past three years has held a competition for all AIGA members in the state called the TEN Show. This friendly competition allows designers and creators to come together to exchange ideas and show off their work. All entries in the TEN Show must follow strict guidelines including: describing the client, the challenge presented to them, the solution to the challenge, and the results of the project, all in 500 words or less.

Among the many AIGA members, Widgets & Stone, a Chattanoooga-based design firm, entered their branding work for Rock/Creek as one of this year�s projects. The two companies have been working diligently for over two years to launch a comprehensive re-branding campaign that has positioned Rock/Creek's brick-and-mortar stores as well as its e-commerce Web site for future growth within the outdoor retail industry. The challenge presented to Widgets & Stone was to develop a brand that conveys Rock/Creek's status as a company with over 20 years of brick and mortar experience, a company that has inspired customers to take adventures both on and off the trail. Rock/Creek focuses on getting its customers into the outdoors safely and comfortably. Widgets & Stone emphasized Rock/Creek not only as a retail company that sells apparel and equipment, but also as a company that focuses on the human experiences that surround these products.

Mark McKnight, Marketing Director at Rock/Creek, praises the project: �All of the feedback we�ve had on the identity has been positive. The reaction within our vendor community has been the biggest source of validation for me personally� we have been told by several vendors that there simply are no other specialty retailers doing anything like this.�

Paul Rustand expresses his satisfaction with the project as well: �For Widgets & Stone the Rock/Creek brand development project was wonderful on many levels. It was an honor and a privilege to be able to work with the great individuals who lead such an established and successful local business. The scope of the project �- to redesign everything from the logo to the signage to the advertising to the packaging -� is what every design studio seeks. In addition to their forward-thinking approach to the brand identity, Rock/Creek had an impeccable grasp of their target demographics, which proved invaluable to the design process. And last -� but certainly not least -� the mutual respect that we experienced throughout the course of the project between client and designer was fantastic.�

For more about AIGA's TEN Show, visit http://tenshow.org/

Photos of the Rock/Creek entry are available courtesy the Memphis AIGA chapter:

http://www.flickr.com/photos/13545114@N06/2378081267/in/set-72157604333176314/
http://www.flickr.com/photos/13545114@N06/2378919490/in/set-72157604333176314/

About Rock/Creek:

For more information about Rock/Creek, visit http://rockcreek.com/

About Widgets & Stone:

Widgets & Stone is committed to using design to serve the needs of clients - while exploring the many ways the design process can inspire individuals and enlighten communities. As a full service studio, Widgets & Stone sees a project from conception to production. For over 12 years the firm has created a wide variety of design work: logos/trademarks, brand development, company materials, web sites, print promotions, books and packaging.

For more information about Widgets & Stone visit http://widgetsandstone.com/

###

Posted by Mark McKnight at 1:08 PM | Comments (0) | TrackBack

February 5, 2008

Kathy Johns Joins Race Team

Kathy Johns

Occupation: Medical Assistant

Favorite trail nourishment: Apple Cinnamon Hammer Gel

Favorite Run: Prentice Cooper Wilderness Area is absolutely unbeatable! The single-track trail has a variety of terrain and breathtaking views that make it, in my opinion, the epitome of trail running at its best. It is a personal favorite no matter how many times I do it; a familiar and beautiful playground of forest, rock, and creek crossings.

What I Like Most about Running: Pushing myself past any limit I thought possible, mentally and physically. Moments of both pure exhilaration and dire pain have their place in endurance trail running and I love to see what the human body is capable of achieving when pushed to its seemingly maximum threshold. Not to mention, you get to explore vast areas of beautiful wilderness that most people never have the pleasure of experiencing.

Tips for other Runners: "Figure out what motivates you. Use it to your advantage. For me, working towards events alleviates the monotony of daily training. The love of a long Saturday morning run keeps me motivated to never lose my base mileage. Running is mostly mental. At any point in time, your mind and emotions can work for or against you. Get familiar with your mental patterns and learn how to harness them as a tool to keep yourself in the game."

Significant Races and Other Achievements:
Rock/Creek River Gorge Race
Mountain Mist 50K
NOC/Subaru 21 mile Endurance Run
Rock/Creek StumpJump 50K
Nashville Country Music Marathon, Half Marathon, and other various road races.
Training runs that were often harder than any event!

Goals for �08:
New personal bests. More events. Getting stronger, faster, and wiser. Enjoying the ability to just get out there!

Subscribe to our blog feed for updates on the Rock/Creek Race Team,
new articles, events and races, as well as notification of sales.

Posted by Mark McKnight at 12:44 PM | TrackBack

January 17, 2008

John Anderson Joins Rock/Creek Race Team

We'd like to welcome our latest Rock/Creek Race team member, John Anderson. John is an old friend of Rock/Creek and we're happy to have him on the team. Here's his bio:

John Anderson Occupation: Medical Student at the University of Colorado School of Medicine

Why I run: I grew up tramping around the mountains of Tennessee, and the enthusiasm and direction finding skills of my running friends and brother resulted in some unintentional ultras.

"There is a root communication shared in miles spent in the woods and a seemingly paradoxical camaraderie among runners that comes from individual suffering and elation. I find ultraraces to be a family affair."

Conversations, jokes, and even silent support abound in every race I've run (although the jokes seem to get funnier around mile 70, which is good for me because the only people that seem to laugh at my jokes are ultrarunners and very small children). Even the periods of solitary miles allow time to connect with the inner being through the pain of the body. Essentially, running is simple, running is primal and running is fun.

Favorite Runs: Grand Lake Loop Rocky Mtn National Park--a 36ish mile loop up and over the Continental Divide, dropping into Grand Lake for a swim at halfway. Also, running in Prentice-Cooper in the fall.

Tips: Ultras are long. You will have a rough stretch, and your success is dependent on how you react because it will eventually pass. You have to train how you race--eat the same foods, run in the dark, run alone, run with a pacer, run through creeks, etc. Embrace the places where both your body and mind go because they truly are unique and indescribable.

Races/Accomplishments:
6th overall 2007 Wasatch Front 100 23:15
2nd overall 2007 Spring Desert Ultra 50 7:47
2nd overall 2007 Old Pueblo 50 7:29
4th overall 2007 Ashland Mountain Climb
Farthest Projectile Vomiting--2007 Hardrock 100
plus lots of other high finishes in the last three years in different races (Zane Grey, Leadville, StumpJump, etc.)

More about the Rock/Creek Race Team >
Sign up for the Rock/Creek River Gorge Trail Race in March >
Read about our epic Rock/Creek StumpJump 50K race coming up in October >

Posted by Mark McKnight at 4:59 PM | TrackBack

Cathi Cannon Joins Rock/Creek Race Team

We'd like to welcome Cathi Cannon, a freelance Graphic Designer here in Chattanooga, TN, to the Rock/Creek Race Team. She's been a friend and training partner for a while now, and has raced several Rock/Creek races in the past. Here's her bio:

Favorite Run or Race: Cumberland Trail. With over 300 miles to explore, you can't get bored! Perhaps my favorite segment is along the North Chick segment, which we call the Blue Hole Run - approx 5 miles to a pristine swimming hole that is tucked away from all the day trippers. It is the perfect place to relax in the sun and swim with the fish.

What I like most about running:Being able to immerse myself in wilderness... even if it is just 15 minutes from downtown! The solitude and peacefulness wipes away any stress from the work week.

Tips for other runners: When new runners hear about my adventures, they think it is entirely out of reach. Hey - we all start somewhere! When I signed up for my first marathon, I could barely get through 4 miles. Sure it takes a lot of time to work up to 2-day races, but nothing is impossible if you put your mind to it. Just understand that it takes time, commitment and patience to reach your goals. Believe in yourself and go for it!

Races/Significant Accomplishments:
Rock/Creek River Gorge Race
Stump Jump 50K Trail Run
Mtn. Mist 50K
Black Mountain Marathon
Shut-In Ridge Trail Run
Hogpen Hillclimb 17k
Overmountain Extreme Adventure Race (30hr)
Checkpoint Zero Adventure Race (30 hr)
Smoky Mountain Adventure Race (40hr)
North Georgia Adventure Race (30 hr)
+ countless shorter adv races, mtn & road bike races

Coming up in 2008:
Mt. Mitchell Challenge - 40 miler
River Gorge 10miler, Scenic City Marathon, StumpJump 50k
CPZ, OME, NGAR Adv Races
Ultra O-Gaine (a 12hr orienteering race)
* race reports, training stories, and pictures can be found on www.bebackonmonday.com

More about the Rock/Creek Race Team >
Sign up for the Rock/Creek River Gorge Trail Race in March >
Read about our epic Rock/Creek StumpJump 50K race coming up in October >

Posted by Mark McKnight at 11:25 AM | TrackBack

January 11, 2008

Rock/Creek Builds Expanded Web Presence With Coptix

Chattanooga, TN- Rock/Creek has launched a redesigned e-commerce web site, developed by Chattanooga's leading integrated design company, Coptix, Inc. The company has also named Coptix as its Interactive Agency of Record.

As a retailer of outdoor equipment and apparel, Rock/Creek sees the internet as an opportunity for robust, effective sales. The company has a long history of participation in the active life of Chattanooga and the larger outdoor community. Rock/Creek organizes grassroots community improvements, educates customers on safety and how to get the most out of their backcountry experience, and promotes environmentally responsible recreation and stewardship of our environment.

"We're delighted to roll out this latest version of our website," said Rock/Creek Marketing Director Mark McKnight. "The new look and the functionality Coptix has developed builds on our 20-year brick and mortar heritage and responds to what we've learned from our online customers over the years."

Continue reading "Rock/Creek Builds Expanded Web Presence With Coptix"

Posted by Mark McKnight at 3:48 PM | TrackBack

October 11, 2007

$4000 Raised at Rock/Creek StumpJump

400 Ultrarunners attend 7th Annual Rock/Creek StumpJump 50K, contend with difficult course, record heat, and raise $4000 for the Cumberland Trail Conference.

Contact:
Mark McKnight
423.266.8200 ext. 1113
mark@rockcreek.com

Chattanooga, TN, October 10, 2007 -- Four hundred trail running enthusiasts weathered unseasonably hot and humid conditions at Saturday's Rock/Creek StumpJump 50K. The 7th annual race sold out months in advance. "Despite the heat, this was probably the best StumpJump we've put on so far," said Race Director Jamie Sanders; "We were happy that it sold out early and that we were able to expand this year's race to accommodate increased demand." The heat did take it's toll, with over 20 runners pulling out of the race. It's doubtful that anyone set a personal record this year. Matt Karzen, veteran ultrarunner and Rock/Creek Race Team member, summed it up well: "StumpJump 2007 was the toughest 50K I've run. The topography makes it a challenge, but the unseasonably warm temps this year made wise pacing and diligent hydration key. I didn't do either very well, and boy did I pay for it. Luckily the beauty of the course, including ridgetop views of the Tennessee river, martian-like rock formations and shadowy drainages out of Narnia, kept me smiling. I had a great time and I'll be back for sure."

Continue reading "$4000 Raised at Rock/Creek StumpJump"

Posted by Mark McKnight at 11:02 AM | TrackBack

September 6, 2007

Bikes in Tunnel! Now You Can Bike to Work.

bike-in-tunnel The new "Bikes in Tunnel" warning lights were officially turned on this morning, just about an hour ago, by Chattanooga's traffic engineers. These signs have been in the works for a long time, and it's nice to see them operational. This is another important step in making Chattanooga a bicycle-friendly city. The lights are posted outside the Missionary Ridge and Stringer's Ridge Tunnels, two places that have been rather dangerous for cyclists because of the low visibility inside the tunnels and the often excessive speed of motorists through these narrow passages. Thanks to Philip Pugliese, the city's bicycle coordinator, along with all the folks at Outdoor Chattanooga and the City for making this happen.

Now there's no excuse not to bike to work this Friday. Here's the info:

Ride Your Bike & Join Us for Free Breakfast at our new location on the Walnut Street Square - South End of the Walnut Street Bridge. 7:00-8:30 am!

Choose your own route using our website map or ride with us meeting at:

* Tennessee Riverpark - Fishing Pier Entrance (7:00 AM)
* The Incline Railway - Rear Parking Lot (7:00 AM)
* Red Bank - A group may start forming at the Duck Pond (7:00 AM)
* Signal Mountain / Mountain Creek Road - Anyone interested in meeting at base of mountain?

Contact: Philip Pugliese, ppugliese@outdoorchattanooga.com

Read the full press release after the break...

Read more entries on biking in Chattanooga:

Wanna Bike to Work Tomorrow?

Bike to Riverbend

Ready for the Tour de Georgia? We Are.

Pick up a Rock/Creek Specialized Water Bottle >

... or a Rock/Creek Hincapie Jersey >

Continue reading "Bikes in Tunnel! Now You Can Bike to Work."

Posted by Mark McKnight at 10:24 AM | TrackBack

January 18, 2007

Grassroots- Piton Post #3

A bit late, but in case you haven't seen the third in the series of Piton posts about the new Grassroots Outdoor Alliance, here it is.

All Grassroots members are all involved in environmental causes individually but as a group we have been able to join the Conservation Alliance to help distribute grants of significantly larger amounts of money, up to $70K, to conservation groups throughout North America. [Read full article]

Posted by Mark McKnight at 4:31 PM | TrackBack

January 4, 2007

Grassroots Post #2 on the Piton

Turns out yesterday's post on the Grassroots Outdoor Alliance was prescient. The Piton posted the second interview with Dave Matz today. Check it out here:

LINK

One of the most interesting points for me has to do with the impact of specialty retailers, who keep more money in the local economy and have more of a vested interest in the quality of their local environment:

Here is a study that underscores the point we are trying to get across nationally. In 2003 the Civic Economics (a group of economists) did a study in Austin, Texas, comparing two bookstores. One of the stores was a large chain store, the other, an independent, local store.
The study found that every $100 spent at the national store circulated $13 in the Austin economy. The same $100 spent at the local store circulated $45, roughly three times as much, in the Austin economy. (Economic Impact Analysis: A Case Study, Civic Economics, Austin, TX 2002, free for download at www.civiceconomics.com ).

Read the full article on thePiton.com

Posted by Mark McKnight at 11:11 AM | Comments (1) | TrackBack

January 3, 2007

Grassroots Outdoor Alliance

RockCreek has been a part of the group formerly known as ROI for many years. The group has recently changed to a more consumer-friendly name (that also happens to sound a lot less like one of our biggest competitors): "The Grassroots Outdoor Alliance." With the name change comes a new focus. Check out this Piton post, where the group's Executive Director, Dave Matz, talks a bit more about the our new direction. There's another interview coming soon, so I'll post that when I see it come out.

LINK: http://www.thepiton.com/2006/12/post_1_on_the_g.html

We want to highlight our members as the local specialty outdoor store with the beta you need. We have the best and most innovative products, the best local knowledge for whatever activity you are pursuing, the knowledge and commitment to preserve our local recreational resources. We support our communities with our events whether they are races, fun participation events, speakers, clinics or charity fund raisers. All these things make us different from big box stores and Grassroots wants to celebrate these specialty stores.

-Mark

Posted by Mark McKnight at 11:08 AM | TrackBack

October 10, 2006

Video of the new Rock/Creek Building

Hey this is really cool... 2 videos from the architect of the new Rock/Creek development.

Thanks go to the architects, River Street Architecture, LLC, for these nifty flyby videos.

Posted by Mark McKnight at 5:38 PM | TrackBack

Press Clipping from new North Shore Rock/Creek development

I've shared a bit about the new Rock/Creek development going in on the North Shore on this blog before.

We just had a great article on the front page of the Business section of today's Chattanooga Times-Free Press. Of course they completely missed the environmental story, which I think is interesting. Perhaps it wasn't mentioned at the groundbreaking, but I'm not sure. The original plans called for a whole suite of environmentally sensitive design elements. I'll post any details I get as they come in.

Click the image below to see the full size article.

Posted by Mark McKnight at 1:52 PM | TrackBack

August 22, 2008

August 8, 2008

August 1, 2008

July 23, 2008

July 18, 2008

July 16, 2008

July 14, 2008

July 9, 2008

June 25, 2008

June 17, 2008

June 16, 2008

May 19, 2008

April 30, 2008

February 5, 2008

January 17, 2008

January 11, 2008

October 11, 2007

September 6, 2007

January 18, 2007

January 4, 2007

January 3, 2007

October 10, 2006

October 2, 2006